In its quest to overtake its main rival
Toyota, especially in the lucrative US market, Volkswagen is considering developing new pickup truck models to expand its range. In addition to the new utilities, officials are also planning to develop a “family of small vehicles,” as revealed by CEO Martin Winterkorn during an interview with the
Financial Times. Pictured above is a one-off
Touareg pickup concept built by Volkswagen Individual.
VW is keen to strengthen its image in the US, where sales of
pickups dominate the market. According to Winterkorn, VW is targeting a sales tally of eight million vehicles by the end of the decade. Last year, VW sold just under six million vehicles. By contrast, Toyota managed to move over nine million.
Southeast Asia is another prime target for VW. Its current market share in the region stands at just 0.1%, whereas Toyota commands roughly 25% of the market. As for its small car ambitions, the
new up! minicar concept previews a production model set to go on sale before 2010. The concept features a rear-engine RWD platform that, according to Winterkorn, could be used to spawn a minibus, four-door hatch and other mini-variants.
Have an opinion?Join the conversation!
By HECTOR Posted: 9/12/2007 5:42am PDT
By Apex Alex Posted: 9/12/2007 6:43am PDT
people tend to buy trucks for their utility, ROBUSTNESS, and presumed rugged reliability. you are right, vw will not be able to compete with toyota in this segment.
By big L Posted: 9/12/2007 11:44am PDT
By kevin Posted: 9/13/2007 1:12pm PDT
By J Baustian Posted: 9/17/2007 12:50am PDT
The Touareg SUV could be used as a tow vehicle, but a Touareg-based pickup would be better. Especially with a 5th-wheel. Come on, VWoA, make it happen.
By Gregory Faulkner Posted: 9/27/2007 4:17pm PDT
VW is arguably making the best diesel engines right now, and their managing equal horsepower to naturally-aspired gas engines built by other manufacturers, while offering equal refinement as well. All of this with 40% better fuel economy than gas-powered VW comparables. The TDIs have an added benefit of as do all diesels for being able to accept alternative fuels (biodiesel and renewable diesel) with no necessary engine modifications and no losses in fuel economy. Try that with a gas-powered, flex-fuel vehicle running ethanol. It's not going to happen. With a diesel, one gets a double advantage. (1) Superior fuel economy, and (2) One gets to keep all that superior fuel economy while choosing a renewable fuel.
I'm driving a 2006 Jetta TDI. I'm getting over 40 mpg consistently running 20% biodiesel in the blend of fuel. I buy it straight from the retailer pre-blended; pump it in for the same price; and that is all there is to it. The standard gas engine, in the same car, is estimated at 22/30 mpg and even if it were designed to run on ethanol, it would get 25% worse fuel economy than the already measely rating.
Applying these VW diesel advantages to a truck would be great for America and bad for those oil producers sponsering terrorism. The 3.0 V-6 (fifty-state emission compliant) would work well in that mid-size pickup.
By Steve-o Posted: 1/20/2008 1:27pm PST
If VW were smart they'd come out with their own version of a REAL pick up truck (Toyota-sized) that's comparable to Hilux and Ranger and so on, keep the price around $20k or so, and they'd do well in the US/Canada market. Despite the glitzy "luxery pickups" that some are selling these days, the main thing most Americans and Canadians look for in a truck is durability, reliability and utility. The concept pictured above may be able to be made duable, even reliable. But utilitarian (in the sense of "using it like a pick up truck)? No way! And if it's going to be based on a Taureg - the $40,000 Volkswagon - I doubt the price is going to be anywhere near as low as a Tacoma or Ranger. Can we say "flop", Volkswagon guys?
By Larry C Posted: 2/19/2008 12:50am PST
Have an opinion?Join the conversation!