New smaller Ghost to double Rolls Royce's sales

By Kenneth Hall

Kenneth Hall

Author

LATEST ARTICLE
Electric Supercharger Offers Diesel Efficiency For Gasoline Engines
Existing hybrid technology uses electrical energy stored in a battery to power an electric motor... Read More

• N/ALEADERBOARD RANK
• 1031ARTICLES CONTRIBUTED
• 0COMMENTS POSTED

11 6,453 views Jun 9, 2009

2010 rolls royce interior spy shots november 003

2010 rolls royce ghost undisguised spy shots june 002

Enlarge Photo

In preparation for its upcoming Ghost sedan, Rolls-Royce has previously announced plans to increase its manufacturing workforce by 50% to meet the huge demand. Over 10,000 people have expressed interest in the new Ghost, while about 1,500 of those have made serious proposals to purchase, reports Reuters. That's enough to effectively double the company's sales volume in a single stroke.

More than 150 new jobs will be created to support the Ghost, which is scheduled to start production at the end of this year for an early 2010 sales release. By the end of 2009 Rolls-Royce will have created almost 400 new jobs in under two years, bringing the total number of employees based at Goodwood in the UK to 900.

The Ghost will be built on its own dedicated assembly line but will share paint, wood and leather workshops with the Phantom series of cars. Therefore, the majority of the new positions have been created in the wood, leather and paint shops as well as the assembly areas.

Even more amazingly, given the state of the rest of the industry, sales are expected to continue growing - even beyond the Ghost's infusion. For the year through April, Rolls-Royce sales were up 20% and with the new model due over the course of the next financial year the luxury carmaker from Goodwood is set to have its best year on record, even with sales of its current models beginning to level off.