Advertisement

New smaller Ghost to double Rolls Royce's sales

 

2010 rolls royce interior spy shots november 003

Related Photo Galleries


See more photos »

2010 rolls royce ghost undisguised spy shots june 002

2010 rolls royce ghost undisguised spy shots june 002

Enlarge Photo
Despite a global downturn in auto sales in general, Rolls-Royce is working at full steam just to meet demand. But with a second, higher volume model on its way the carmaker will be forced to increased production and take on more staff. Rolls-Royce has already added more shifts and lengthened working hours, but still production can barely keep up. And now it looks like demand for the new Ghost, recently captured undisguised by our spy photographers, will be high enough to double sales outright.

In preparation for its upcoming Ghost sedan, Rolls-Royce has previously announced plans to increase its manufacturing workforce by 50% to meet the huge demand. Over 10,000 people have expressed interest in the new Ghost, while about 1,500 of those have made serious proposals to purchase, reports Reuters. That's enough to effectively double the company's sales volume in a single stroke.

More than 150 new jobs will be created to support the Ghost, which is scheduled to start production at the end of this year for an early 2010 sales release. By the end of 2009 Rolls-Royce will have created almost 400 new jobs in under two years, bringing the total number of employees based at Goodwood in the UK to 900.


The Ghost will be built on its own dedicated assembly line but will share paint, wood and leather workshops with the Phantom series of cars. Therefore, the majority of the new positions have been created in the wood, leather and paint shops as well as the assembly areas.

Even more amazingly, given the state of the rest of the industry, sales are expected to continue growing - even beyond the Ghost's infusion. For the year through April, Rolls-Royce sales were up 20% and with the new model due over the course of the next financial year the luxury carmaker from Goodwood is set to have its best year on record, even with sales of its current models beginning to level off.





 
 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comments (11)
  1. *Rolls-Royce production at maximum, still can’t meet demand*

    All that means is that there are many people out there with more money than taste.
     
    Post Reply
    Vote
    Bad stuff?

  2. I'd agree. With the same money I would certainly buy something else. Like an Ariel Atom and a yacht... :)
     
    Post Reply
    Vote
    Bad stuff?

  3. hmm
    ariel atom and a yacht?
    bit different than buying a rolls
    but if you would rather drive around in the open in an uncomfortable track car than a v12 powered super luxury car be my guest
    probably just a lot of rap artist and rockers needing cars for their videos
     
    Post Reply
    Vote
    Bad stuff?

  4. Can you say Sultan?
     
    Post Reply
    Vote
    Bad stuff?

  5. imho this car shows 2 fingers to..... EVERY1!!!:D
    If I had the do$h it'd be my ride!
     
    Post Reply
    Vote
    Bad stuff?

  6. Sadly, you can't buy a very nice yacht with the amount of money this costs.
     
    Post Reply
    Vote
    Bad stuff?

  7. Sure you can. There's a 45 footer for sale here in Newport Beach for that same amount...
     
    Post Reply
    Vote
    Bad stuff?

  8. a bit misleading ... demand might be 5 cars a year and capacity might be 4 cars per year, thus they can't keep with demand.

    In any case, (if I could afford one) I would much prefer a Bentley!
     
    Post Reply
    Vote
    Bad stuff?

  9. Rolls is a classic and it's certainly sign of a great taste.
     
    Post Reply
    Vote
    Bad stuff?

  10. Nice to see a company adding to their work force and not cutting it
     
    Post Reply
    Vote
    Bad stuff?

  11. Agree with you it looks like 300C in those pics
    BTW, in 2005 Merc came with the world first 7 speed gear box, in 2007 lexus came with an 8 speed transmition in the LS460 followed by BMW in the 09 750, i wonder who will be the first of making a 9 speed Transmittion?
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion?Join the conversation!

Follow Us

Advertisement
Advertisement
Advertisement

Research New Cars

Go!

Related Used Listings

Browse used listings in your area.


 
© 2013 MotorAuthority. All Rights Reserved. MotorAuthority is published by High Gear Media. Stock photography by Homestar, LLC. Send us feedback.