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VW CEO here to stay until 2018 target

 
1 1,032 views Dec 7, 2007

VW CEO here to stay until 2018 target

VW CEO here to stay until 2018 target

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Volkswagen has made it no secret that it wants to challenge Toyota for the number one carmaker spot, going so far as to set a 2018 target date as the year when its manufacturing numbers will surpass those of Toyota. The CEO with the vision, Martin Winterkorn, has now claimed he wants to stay at VW until the goal is reached.

Speaking with Automotive News Europe, Winterkorn boasted that “German perfectionism and better design” are the advantages VW has in its arsenal to overcome Toyota. He didn’t want to state the exact date when VW’s target would be achieved, however, he stressed that by as early as 2010 he wants VW to be where Toyota is today. Over the past 12 months Toyota managed to sell close to nine million vehicles while VW moved just over 5.7 million vehicles.

VW must improve its productivity by around 10%, Winterkorn claimed. Each Toyota vehicle manufactured in Japan has a cost advantage above a VW of around €3,000 to €4,000.

That’s why the German giant will be investing up to €9.5 billion over the next three years to help develop more than 20 new models around . At the same time, VW will also try to boost sales in the U.S. market, including manufacturing more unique models in North America.



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Comment (1)

  1. By  buy r4 ds Posted: 1/28/2010 10:20pm PST

    This is great to know all the stuff of information.I would like to say VW will invest in building a few more plants in country's with low wages where the typical worker cant even afford to buy the econobox he/she builds. Funny how toyota and honda has a huge manufacturing presence in the U.S. and can make a profit.
     
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