lamborghini ad personam 001
New images: Lamborghini’s Ad Personam carsEnlarge Photo
Three examples of the program’s handiwork will be on display at the Detroit Auto Show, which starts January 13. The Gallardo Spyder on display will be shown in matte brown paint, the interior covered in brown Alcantara and several shades of custom leather. The matte finish is the first to be available on a Lamborghini besides the Reventón.
The Murcielago LP640 coupe and roadster pair on show will be painted in Blu Cepheus, a light shade intended to reflect a natural appearance reminiscent of polar ice - and it doesn’t hurt that it’s at the height of fashion. The same custom-leather treatment can be found in the cockpits of both cars, although in the roadster, the tone is more natural and untreated, to keep with the car’s overall image.
Whatever you choose to do with your Lamborghini, you can - the logo of the raging bull wants its customers to “think of the impossible” when designing their custom cars. No word on the cost of such free-thinking personalization, but as the saying goes, if you have to ask…