Chrysler to establish global midsize vehicle centerEnlarge Photo
Instead, Chrysler will just focus on mid-sized cars. Speaking at Tuesday's Automotive News World Congress, CEO Bob Nardelli revealed plans to create a global development center for the new models. The team would be housed in its own facility and would be responsible for every aspect of a car's development, reports Automotive News. "We wanted to experiment with a new structure that pulled together every facet from design and marketing to engineering, including multiple dimensions within engineering including ride quality, interiors etc.," Nardelli explained. "We're trying that on a platform that brings all of the functions together as a closely linked team in a dedicated facility."
Chrysler has already launched its first global mid-sized vehicle in the form of the Dodge Journey crossover (pictured) but it seems we can expect many more models in the near future. Nardelli also revealed plans for new "centers of excellence" located around the world with sites like Mexico and China at the top of the list.