With no new models in the pipeline and a paltry 146 units sold in all of 2007, Mercedes’ ultra-luxury Maybach line could be facing the cutting block. Considering rival brands Rolls-Royce and Bentley are experiencing record sales and growth, walking away from Maybach may seem like a bad idea, but according to Daimler CEO Dieter Zetsche there are some very good reasons to bail out now before it gets worse.
Speaking with TheCarConnection
, Zetsche said Maybach’s sales tally of 146 units is only 10% of original projected sales figures. He went on to reveal that he has approved no plans to add any new models or replace existing ones. Maybach’s most recent model is the Landaulet
(pictured), a cabrio version of the 62 limo, but Zetsche explains the new car won’t have much of an effect on sales.
Despite the gloom, there is some support for Maybach from within Daimler. Zetsche admits the brand won’t return a positive return on investment but adds that “it doesn’t matter” because it has proven that it can compete with Rolls-Royce and Bentley. The other positive is that development costs for Maybach were relatively low because both the 57 and 62 models are largely based on the last-generation Mercedes S-Class. When asked if Maybach will launch a new model, Zetsche said that the decision has not been made but that it will come in the next two years.Maybach 62 Landaulet
Maybach 62 Landaulet Study