By all accounts, the
Phaeton limo has been a major flop for
Volkswagen and nowhere has it performed more badly than in the U.S. where the decision to drop the car came just two years after its launch. However, VW execs in the U.S. have expressed
interest in seeing the flagship return on several occasions in the past six months and new reports from Germany claim the car could return as early as next year.
With the introduction of the facelifted model last year sales of the Phaeton in Europe have actually been on the rise. However, sales figures for its closest rivals, the
Mercedes-Benz S-Class, BMW 7-series and even its
Audi A8 sibling, are all more than double those of the VW.
To boost its numbers VW is keen to sell the Phaeton in the U.S. again. In fact,
AutoBild reports a high-ranking VW official has hinted the car will return to the world’s biggest car market next year and there were even suggestions it could arrive towards the end of this year.
The biggest resistance is coming from VW’s largest shareholder,
Porsche, whose CEO, Wendelin Wiedeking, previously stated that the time for “expensive toys” was over. There’s also the fact that the
next-generation model is due just one year later in 2010 but even that model won’t arrive in the U.S. until at least a year after the launch of the European model.
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By chris Posted: 4/17/2008 9:59am PDT
phaeton sales have INCREASED since the face life, but have the competitors sales INCREASED as well? or have they just continued to dominate the market?
basically: is the market expanding or is it the sales of the phaeton itself??
By admin Posted: 4/17/2008 10:32am PDT
By chris Posted: 4/17/2008 11:40am PDT
thanks for the info
By MyTH Posted: 4/17/2008 1:49pm PDT
...Says the boss of a company which ONLY manufactures expensive sports cars and an ugly SUV/Sedan!!
By Elle Wood Posted: 2/10/2010 12:22pm PST
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