North American Ford Fiesta to cost less than $15K

North American Ford Fiesta to cost less than $15K

North American Ford Fiesta to cost less than $15K

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North America has missed out on a host of exciting and award-winning Ford products sold in Europe for decades - vehicles like the S-Max, Mondeo and Fiesta compact - but that will soon change as the Blue Oval has introduced a new global strategy where only one model, albeit in slightly different variations, will be sold across all markets. The first of these new global models will be the Fiesta due in North America late next year or in early 2010.

Pricing has for long been an issue for Ford when introducing European-spec models into North America. The cars in Europe are significantly more expensive than their equivalent counterparts North America and, with the U.S. dollar continuing to weaken, the problem has been compounded.

Despite the unfavorable condition, Edmunds reports that the new Fiesta will cost less than the current U.S. model Focus, which already sells for less than $15,000. To achieve the low price point, Ford's U.S. design director for cars, Murray Callum, explains that engineers were able to keep costs low by working with suppliers on new technologies that produce premium-type interior materials for a lot less money.

Ford is also hoping that buyers downsizing from big SUVs packed with leather and luxury equipment will still find the car cheap and good value when compared with their current gas-guzzling trucks.

New Ford Fiesta S

2009 Ford Fiesta five-door

2009 Ford Fiesta three-door
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Comments (6)
  1. Knowing Ford, they'll ruin the American version by sticking a trunk on it. Americans are hatch-phobic... unless it's an SUV. And a five-door version!? Whoa... now that's radical! I hope Ford really has the guts to do it, but I'll believe it when I see it.

  2. Now that gas no longer costs what it use to Ford's global plan will do just fine. Unless Ford follows through on its usual stance and quits a goal before they even get remotely close to completing it.

  3. All I hope is that they make it possible for me to spend AS MUCH AS 20 grand on one. I want a 3 door fiesta, with the kind of interior you'd expect on a lincoln, 17 inch rims, and at least 150 hp. AWD is far too much to ask for but might as well put that on my wish list as well.

    Thats what ford needs to realize. toyota and honda have been making bare bones cheap cars for ever. but they also allow you to put a LOT of money into it.

    Ford does the same with the F150. you can get one for 20k, or you can spend as much as 50k on it (yes... the F150,.. not the F700000).

  4. Looks good. Should have been in the showroom a couple of years ago...

  5. If it'll really be under 15k, then it'll be absolutely a huge hit. Who wouldn't want a great looking car which is also cheap?

  6. Ink; people who aren't quite as young as you and I,.. people who dont want their butts 1 foot off the ground in a car with less than 400 hp.

    the thing to realize about this car is that it's going to be a lot of people's first car, either that, or it will be bought by people too cheap to drive the focus (which is already a really cheap car to run... just got 450 miles on my last 12 gallon tank of gas).

    This is one of those articles that I keep posting on cause I keep wanting to come back to this page. I wouldn't shed a single tear if I could get into a hot hatch version of this car that is completely decked out for the same that I'm paying for my focus right now. not a single tear.

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