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In the first three months of the year, Ford sold 49,070 Focus models – an increase of 23% from the same period last year. The means the Focus now commands 7.6% of the U.S. small car market and Ford is predicting the figure may rise by the end of the year.
At the same time, falling demand for large SUVs and pickups saw sales of the heavy vehicles drop 25% compared with levels one year ago.
The increased demand for the Focus has forced Ford to up production of the Focus at its plants to 280,000 units, around 60,000 more than 2007. To accommodate the increased numbers employees at the Wayne Stamping and Assembly plant in Michigan where the Focus is built will need to work overtime and on Saturdays.
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Megalon Posted: 6/4/2008 10:21am PDT
burke Posted: 6/4/2008 10:47am PDT
Alex Posted: 6/4/2008 11:58am PDT
chris Posted: 6/4/2008 1:55pm PDT
When i look at this car, i see a little bit of the old focus, a little bit of the current fusion styling.. and hints at the next focus's styling (there are a lot of design elements that it shares with the verve concept which will surely dictate the styling on the next focus). considering they took an old car and took 3 different design schemes and smashed it all together.. i think who ever did it is brilliant. enough of that.
I'm glad to see ford making the most of this shift in market demand. the companies that can take advantage of this flux in the market quickly enough, and effectively, will surely get a strong hold in the future markets. I like the idea of ford putting all of their beans into the focus (except the plat form.. blah blah).. they've made an extremely attractive car for today's market. lots of toys, lots of features, for dirt cheap, and its great on gas.
what I want to know is how close are these sales figures to the all time best sales numbers for the focus. just how well is this one selling compared to the last one?
NCyder Posted: 6/5/2008 9:29am PDT
Carl Posted: 6/8/2008 7:50am PDT
Carl Posted: 6/8/2008 9:31am PDT
And a very impressive stat for the C170 Focus - This was the best-selling car in the "WORLD" in 2000 and 2001.
I read somewhere that Ford N.A. down played how well the C170 Focus was selling, and focused more (Invested) on its midsize segment (Futura) and pure wee North American Focus started to be decontented/water-downed from 2002 - 2007.
Ford was afraid that if they had of followed suit with the worldwide C1 Focus, this car would have cannilabilize the North American Fusion sales, hence the Focus selling at B-segment pricing.
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