
GM considering switch to smaller platforms for new SUVs
Enlarge Photo
The shift toward smaller cars and
SUVs in the U.S. is getting under way, with nearly daily announcements of product reconfigurations, lay offs, plant idlings and other action designed to cut losses and adjust to the new fuel price-drive landscape of the auto market. General Motors has already announced a major restructuring, several new compact models and a renewed focus on its
hybrid technology, but it's not stopping there. GM's previously all-important SUV lineup will likely shift from their current large stature to a new, smaller platform known as Lambda.
Currently GM's big SUVs are built on the GMT900 architecture, with the Tahoe and
GMC Yukon being two of the prime examples of the size and style. Next-generation SUVs, even the largest in the lineup, won't be so big, however. The Lambda platform is expected to take over duty as the new SUV architecture, with the move causing GM to delay the redesign of its SUV line indefinitely, or at least until the company has a clearer idea of the direction it should take, reports
Automotive News. The SUV lineup had been due for a refresh in 2012.
GM is quick to state that it is not abandoning the full-size segment, at least not yet. Even if the market for such vehicles shrinks considerably, GM still has plans to be in it. Such a small market would find tough competition from the
luxury makers, however, since small volumes are not conducive to low prices, and companies like
Mercedes-Benz, Porsche and Audi already have large premium SUV entries with strong reputations.
There may be the beginnings of a plan of attack on the newly downsized large SUV market, however, in the statements of GM spokesman Tom Wilkinson.
"We've got the most fuel-efficient vehicles in the segment, and we don't intend on giving that up to anybody," he said. "We're not giving up on the full-size truck market. We have every intention of leading it in the future, even if it's a smaller-sized market than it is today."
Have an opinion?Join the conversation!
By NoNameDenton Posted: 6/20/2008 5:40pm PDT
By Renton Posted: 6/20/2008 10:17pm PDT
20 years too late.
By chris Posted: 6/21/2008 9:14am PDT
renton.. if you wanted a unibody "SUV" 20 years ago.. they had them.. they were called minivans. and 20 years ago, SUV's weren't fashion accessories used by the general public for commuting... the people who used them wanted trucks with a lot of seating. and they wanted to know that if they drove diagonally across a ditch.. the body wouldn't warp.
By 94 Taurus owner Posted: 6/21/2008 9:38pm PDT
By NoNameDenton Posted: 6/21/2008 9:47pm PDT
By chris Posted: 6/23/2008 7:19am PDT
generally, when a company has a product that is in demand, they make sure they satisfy that demand. VW certainly has that capacity. why would you fail to capitalize on a product that you can produce many of? I'm sorry I just don't see many diesels around.
Have an opinion?Join the conversation!