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GM planning major company-wide incentives

 
3 2,336 views Jul 31, 2008
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GM planning major company-wide incentives

GM planning major company-wide incentives

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Following from last week’s rushed announcement for an extension of the existing employee discount program to friends and extended family of employees, General Motors has released a new memo to its dealers stating that it plans to offer a $4,000 bonus cash on the purchase of the 2008 GMC Yukon and Yukon XL, including the hybrid model, and an additional $2,000 of customer cash for the 2008 Yukon Hybrid – making a maximum discount of $6,000. Customers also buying the 2008 GMC Envoy SUV will also be entitled for the $6,000 saving.

The new incentives are expected to start tomorrow, August 1, and run up until August 19. Speaking with Automotive News, a spokesman for the company stated that these figures are preliminary and could change after GM releases its second-quarter earnings results due tomorrow.

The incentives don’t end there. According to the memo, GM will also offer cash on some of its new crossovers and cars, including a $1,000 cash bonus for the new Pontiac G8 sedan. There will also be a $750 bonus for the new 2008 GMC Acadia and Buick Enclave crossovers, Pontiac G6 sedan, Buick LaCrosse and Lucerne sedans and Sierra HD pickup.

GM will also offer a $500 discount on the 2008 Pontiac G5 compact and Solstice roadster. The 2009 Pontiac Vibe, meanwhile, receives $500 in customer cash. Finally, GM will offer between $1,500 to $3,000 purchase bonus cash on various versions of the GMC Sierra pickup along with 0% financing for 72 months on the 2008 Sierra LD extended and crew cab models and the 2008 Yukon and Yukon XL, not including the hybrid.



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Comments (3)

  1. By Gus Posted: 7/31/2008 7:10pm PDT

    Wow, $6,000 is a lot of gas money.
    Compared to $2.50 a gallon gas, that's roughly 3 years of free fuel...
     
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  2. By worldbfree4me Posted: 8/1/2008 7:16am PDT

    But mind you Gus, the MSRP of a hybrid Tahoe/Yukon is $55k + tax,title and lic & fees. Take that $6k off the top and you still have a $55k liability as the resale of large SUV's have plummeted. A recent study revealed that after 36 months expect your resale value to be in the neighborhood of 29%-32%. GM, Ford and others must get more aggressive to move these pieces!!
     
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  3. By dcars Posted: 8/1/2008 4:33pm PDT

    I'd like to buy a car from them, but I've been burned before.
     
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