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The man at the head of Mazda's design studios in Irvine, CA, Franz von Holzhausen, has left the company to lead
Tesla's design unit. His first two challenges will include the
'Model S' sedan and an
affordable sport compact EV, but after more than three years as the lead designer for Mazda's highly regarded concept and production vehicles, he's reportedly looking forward to the greater flexibility the smaller company will offer.
Tesla's leadership has been looking for a lead designer for its next two vehicles, wanting to give the company's more prolifically produced cars a unique look. That requires in-house design - the Roadster was designed by
Lotus - and von Holzhausen was reportedly the company's first choice. He resigned from Mazda on Thursday of last week according to a report by
Car Design News, and is already tasked with setting up a complete design team.
The location of the new
Tesla design center hasn't been established, but von Holzhausen wants it to be in the Los Angeles area to draw on the large pool of design talent. Tesla is expected to set up a whole new facility to house its newly founded design unit.
For background on the cars that von Holzhausen will be tasked with crafting appearances for, check out or previous stories.
Have an opinion?Join the conversation!
By james Posted: 8/4/2008 6:12pm PDT
By Gus Posted: 8/4/2008 7:33pm PDT
Makes you wonder why Mazda didn't think of it...
By Gus Posted: 8/4/2008 7:34pm PDT
By Sorin Posted: 8/5/2008 4:42am PDT
"Money talks, mmm-hmm-hmm, money talks
Dirty cash I want you, dirty cash I need you, woh-oh
Money talks, money talks
Dirty cash I want you, dirty cash I need you, woh-oh" :)
By Boris Posted: 8/5/2008 4:18pm PDT
The Tesla cars are 100% of the shelf products (body, gear, finish and underhood 100% fitted at Lotus England, batteries imported from Thailand) screwed together in a backdoor garage in the US.
To set up a new model with all the molds and tools (I know what I'm talikng about as I'm in that business) will widely surpass even the deep pocket of Mr. Musk (pretty rich by drawing a lucky ticket only and got into Tesla by pure chance - otherwise success-less as Dubya) the current occupier of tesla motors.
Everything besides his google adventure got bust as soon as he touched.
After he has ousted the founder tesly inc. the hard way.
A unhappy and rude king Midas of modern times. - a epigone of the, as we here say:
"ugly american"
(sorry dont take that personally I love the USA in general and hope for Obama setting the things straight)
The move to highjack / bribe a otherwise reknown designer is nothing more then dressing up the company for sale or IPO to the applauding laymen.
By Boris Posted: 8/5/2008 4:59pm PDT
Only a fitting wind(side)screen or hardtop can be a unbelievable taunting task.
In form, material, how to handle (ship) and logic (assembly / service)
No company even less nobody as individual person not real seasoned and experienced in that very industry and very deep pockets can hope to manage.
A designer can draw whatever he likes - this means nothing if one does not have the technicians to work it trough from ground up - and Tesla as it stands (and the success to get some cars actually on the street is indeed remarkable) are lacking that all the way.
What they have accomplished so far is a huge marketing success, mainly assisted by luck being at the right time at around and disguise & sell a 99% foreign-importet-pre-finished good as american invention / product.
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