By
Nelson Ireson
Nelson Ireson
Editor
BIO
Nelson is an Editor at High Gear Media focusing on reviewing cars and covering the hottest topics in luxury and performance cars, car culture, and...
More
LATEST ARTICLE
Gymkhana FOUR Bonus Edit: Behind The Hoons
OK, so Ken Block's Gymkhana series doesn't pack quite the punch it once did, as it's been blasted...
Read More
- #3LEADERBOARD RANK
- 5427ARTICLES CONTRIBUTED
- 205COMMENTS POSTED
Update: Inexpensive and fuel-efficiency focused, Honda's new dedicated Prius fighter will be taking off its wraps at the Paris Motor Show, according to the latest reports. The new car is hoped to give Honda renewed vigor in the struggle against
Toyota's ascendancy to the top of the
hybrid ranks, while at the same time boosting the company's hybrid volume sales to competitive figures.
The
new dedicated hybrid will be targeted at a lower price-point than the Prius, which should help with volume sales. It is one of four new hybrid models Honda will be rolling out as it works to achieve 500,000 in annual hybrid sales by 2012, reports
InsideLine. The reaction in Paris will help Honda gauge what sort of start they are off to with their new round of hybrid vehicles, and whether they will have to dig even deeper to ensure competitiveness.
Original: The
Civic Hybrid hasn't been the runaway success that Honda might have hoped, in part because it doesn't have that instant recognizability as a hybrid that the
Toyota Prius does. The next hybrid from Honda will be a dedicated model, and according to executive vice president Koichi Kondo, the hybrid unit inside it will cost about half as much to make as the current Civic system.
Savings come from a simplified architecture, lower weight and a smaller overall size, reports the
Nikkei. The hybrid system, or Integrated Motor Assist (IMA), is already being developed for
the new car, which is itself on target for release in early 2009 according to Honda.
A
entry-level five-passenger five-door positioned between the Fit/Jazz and Civic in terms of size, the new car will be price around ¥2 million ($18,800). Styling is tipped to resemble the
FCX Clarity hydrogen fuel-cell vehicle, which will give the car the instant recognizability it lacks in Civic form. The car's low price and unique styling are hoped to help push Honda toward its goal of
400,000 annual hybrid sales by 2012, with up to half that burden riding on its shoulders.
Have an opinion?Join the conversation!
By bambam Posted: 7/29/2008 6:58pm PDT
can't wait for the real thing.
Have an opinion?Join the conversation!