Ford Europe first launched its ‘Individual’ vehicle customization program at the start of last year for a select number of models sold strictly in Germany and Switzerland under a pilot program. The initiative was designed to meet increasing demand from consumers who sought new ways to express themselves through their cars, and included a range of styling and equipment upgrades.

Ford is now expanding the program to include more models and markets, with the upcoming Fiesta hatch and Mondeo range now included. Once again there will be three different levels of trim - sporty, luxury or hitec – each differing by their trim and specification levels.

For the Mondeo, there are four different themes but all come with heated eight-way power front seats, nappa and grained leather trim, and Ford ‘Individual’ embossed logos. Other details include aluminum pedals, stainless steel scuff plates, and deep pile floor mats.

The Fiesta Individual packs come in two different flavors – 'Red Style' and 'Blue Style.' Both models are equipped with leather seats and door trim, a two-tone leather steering wheel, aluminum handles and dash accents, and velour floor mats. Customers can also opt to have custom front and rear bumpers, as well as a new diffuser and side-sills.

Ford will present the new Individual models at next month’s Paris Motor Show before releasing them towards the end of the year.