ASI Bentley Continental Flying Spur and new Tetsu GTR headed to SEMA

ASI (Accuracy.Spirit.Imagination) is a Japanese tuner that focuses purely on Bentleys and is in the process of expanding its business into North America. The firm is currently in talks with California’s Platinum Motorsport about a possible distribution deal and is planning to showcase a number of new products at November’s SEMA event.

These will include the recently launched Bentley Continental Flying Spur styling kit, which its designers have been working on for the past year. The new kit consists of restyled bumpers, both front and back, new side-skirts, and a subtle bootlid spoiler. Other features include carbon-fiber panels, LED daytime running lights, and a new stainless steel mesh grille.

At the rear there’s also a new muffler set surrounded by more stainless steel mesh. Pricing for the kit starts at $28,000, however no U.S. release date has been announced yet.

While the Continental Flying Spur kit is purely a styling mod, ASI also has an 800hp (600kW) performance upgrade for the Bentley Continental GT. Sitting under ASI’s ‘Tetsu GTR’ performance line, engineers heavily modify the stock 6.0L W12 by increasing boost pressure and installing a set of new internals. ASI also adds some visual flair with a dry carbon bonnet weighing just 7kg (15.4lb), and a dry carbon trunk and rear wing.

The latest version of the Tetsu will join the new Continental Flying Spur kit at the upcoming SEMA show, with only a total of 29 units planned for production.