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Ford Launches FordPerformance.com To Connect With Enthusiasts

 
2 955 views April 17, 2008

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On the same day the Ford Mustang turns 44, Ford Racing has launched an all-new web-based initiative, www.FordPerformance.com, that puts a face and a place on Ford Motor Company's connection to enthusiast clubs and the performance aftermarket. The Ford Performance Group is centered on a web portal that helps facilitate a more interactive relationship between Ford and its past, present and future performance customers.

“We recognize the important role that Ford loyalists play in raising consumer awareness of Ford Motor Company,” noted Jamie Allison, Manager, Ford Racing Performance Group, “and performance enthusiasts tend to be the most passionate, active and influential customers of all. This new web-based asset allows us to consolidate our communications with them under one virtual roof. It will also enhance our all-important relationships with Ford-based clubs, coordinate our contact with Ford-centered events and help showcase the exciting new performance offerings from Ford – all in one place.




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Comments (2)

  1. By  mccoy Posted: 5/5/2008 2:07pm PDT

    Cool portal concept and site, will be great to meet up with other mustangers and see other peoples rides like ours, and our is for sale, check out the H&R FMJ 2005 GT and it can be in your driveway, too many cool details to list all at once, it has its own site: http://www.hrsprings.com/mustangforsale
     
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  2. By Mike Kritscher Posted: 11/30/2010 1:49pm PST

    I would like to get a Certificate of Authenticity for my 2001 Bullitt. What paperwork do I have to fill out and where do I send the Check ?
     
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