Sturgis To Host First Annual Mustang Rally Over Labor Day Weekend Page 2

 

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The whole purpose of this rally is to bring more people through the town of Sturgis. As of now, Sturgis is only bustling for two weeks out of the year when the Sturgis Motorcycle Rally comes to town. Shrake explained that sometimes it is all about just bringing more income to the town. "Property taxes are high in Sturgis, and one way to bring them down is to increase the amount of retail sales, which Shrake hopes this rally will accomplish.
"If we can bring in more retail sales, that would be a good step towards lowering property taxes," Shrake said.

Some of the major sponsors of the Mustang Rally include, Sturgis Business Alliance, Ford Motor Co., Jacobsen Ford, First National Bank, Kick Start, The Knuckle Saloon, The Roo Ranch, First Western Bank, Gunner's Lounge and the Rapid Mustang and Ford Club of the Black Hills. "The Black Hills is a wonderful destination, especially for a three day weekend," Shrake said.

There is a Sturgis Mustang Rally limited edition Mustang in the works that Lawton hopes will debut in time for the first annual rally. Also, one lucky person will drive off in a brand new Ford Mustang that will be raffled off.

To register visit their Web site at http://www.sturgismustangrally.com.

Schedule of Events

Thursday, Aug. 30
6 p.m. - 10 p.m. - Registration and reception

Friday, Aug. 31
8 a.m. - noon - Late comer registration
8 a.m. - 8 p.m. - Southern Hills poker run
7 p.m. - Pub-crawl in downtown Sturgis

Saturday, Sept. 1
8 a.m. - 10 p.m. - Later comer registration
8 a.m. - 10 a.m. - Show and shine lineup
10 a.m. - 4 p.m. - Show and shine on Main Street
10 a.m. - 5 p.m. - Swap meet at the serenity lot
4 p.m. - 8 p.m. - Drag races at Sturgis Dragway
8 p.m. - midnight - Awards and dance on Main Street

Sunday, Sept. 2
8 a.m. - 2 p.m. - Northern Hills poker run
Noon - 4 p.m. - "Ponies in the Park" picnic
4 p.m. - 6 p.m. - Drag racing finals




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