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Ford & Estee Lauder Join Forces For Mustang Cologne

Matt Rigney

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Matt brings to the table a very intimate knowledge of modern Mustangs, Camaros and Challengers not only from the books in his collection but from... More

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2 2,106 views May 8, 2007

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For all you Mustang guys out there that have a little body odor you might want to check out this new cologne from Ford and Estee Lauder called 'Mustang' named after the car. The new fragrance has yet to hit the market but according to Estee Lauder it is meant "....to appeal to ‘retrosexuals' — a guy's guy, the opposite of a metrosexual. This isn't a car fragrance. It's a lifestyle brand.".

You might ask yourself what does 'Mustang' cologne smell like, well according to Trudi Loren, vice president of corporate fragrance development worldwide for the Estée Lauder Cosmetics it's characterized as a "rugged oriental" whatever the hell that means. For us country folk it means it has lavender, ginger and lemon; a hint of pipe tobacco (just what my wife wants to smell on me) and cedar wood, and a drydown of amber, fir balsam and patchouli round out the scents.