Report: Lexus to tackle 1-series in Europe with Prius-based hatchback

Posted Wed May 6 2009 3:45 AM by Alex Kaufmann

A concept version of Lexus’ 1-series rival is expected to go on show at September’s Frankfurt Motor Show

Lexus is unlikely to launch a sub-$30,000 model in the U.S. but that doesn’t mean it won’t develop a new entry-level model for other markets. One possibility is Europe, where small cars like BMW’s 1-series and the Audi A3 sell in substantial numbers, and according to a new report Lexus will have a competitor for its German rivals as early as next year.

Toyota exec Tokuichi Uranishi has previously revealed that Lexus could develop a new entry-level model for Europe to help reach its European sales target of 150,000 vehicles by 2015 – information that was backed last year by Lexus’ Australian chief John Roca.

Britain's Top Gear is now reporting that Lexus will have a concept version of its 1-series rival on show at September’s Frankfurt Motor Show, ahead of a market launch due sometime next year. One important distinction will be that the new Lexus model will be a dedicated hybrid based on the 2010 Toyota Prius.

Designed to compete with Germany’s highly efficient four-cylinder diesel lineup, the new car will be a compact hatchback with FWD and be priced cheaper than the current Lexus IS 220D.

Reader Comments

Thu Sep 27 2007 12:39 PM
Daniel says

Here's the possible small Lexus:

http://www.cwwcardesign.com/cars/lexus_cs200.html
Wed May 6 2009 6:03 AM
NoNameDenton says

Hope it is not as ugly as the HS
Wed May 6 2009 8:13 AM
Jason says

Thanks for the pic Daniel, it looks like a Matrix with an IS front end.

I can't imagine anyone buying this car over the BMW or Audi. Or even a Prius. What does this car have that the Prius lacks? It may be a *bit* more cushy on the inside, but the Prius is already quite comfortable and has very good interior. It's more than likely it will get less MPG than the Prius. But the major problem is that it's still FWD. This is a less efficient, more expensive Prius.

Make it RWD or AWD and then things might get interesting. Or hell, make it a 2 door hatch or coupe. Just don't make a hybrid Matrix with Lexus badges and headlights.
Sat May 9 2009 11:18 PM
NaBUru38 says

Jason: the Prius looks like an enviromentally-friendly car developed for wealthy people who are concerned about the planet they live on, whereas the A3 and 1 Series look like sporty hatches designed for wealthy people who enjoy driving.

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