Lamborghini offers lifetime Sirius radio

Posted Fri Jun 20 2008 5:04 PM by Nelson Ireson

Proof that competition exists between carmakers even at the extreme upper end of the market, Lamborghini has signed an exclusive deal with Sirius to provide its satellite radio service in the Raging Bull's cars. The first model so equipped will be the Murcielago.

Starting with the 2009 model year, all U.S. Murcielagos will be Sirius-capable, with the system installed at the factory. The real perk, compared to the average passenger car equipped with Sirius, is that the free subscription period isn't just six months or a year - it's a lifetime subscription.

The feature is expected to roll out across other Lamborghini models, though it will of course be limited to North American offerings, as the extent of the Sirius service is limited due to the orbits of its three satellites. It's unclear how the impending merger of the XM and Sirius satellite radio brands will affect the deal, especially since part of the agreement between the companies includes the production of inter-operable radio equipment, a la carte channel selection and a cap on fees.

Reader Comments

Fri Jun 20 2008 5:18 PM
CarFanaticsUnleashed says

This begs the question however of whether or not anyone would rather hear the sound of any form of musical expression, or any other harmonic vibration, than the earth shaking noise of one of the finest V12s ever produced?
I for one would not...
Fri Jun 20 2008 9:52 PM
bambam says

I think you mean the red Horse.
They prefer you to listen to the sound of the engine then the big sound system.
The Lambo has always come with serious sound system, but I'm with you, I prefer to here a click or something when I'm driving those cars, after all it's serious speed.

MotorAuthority