Video: Lamborghini Gallardo LP560-4 in motion

Posted Wed May 21 2008 9:55 AM by Viknesh Vijayenthiran

Lamborghini is spreading its wings and plans to focus on markets other than its two main sources of customers, Europe and North America. The supercar brand set records for sales in 2007 and doubled profit levels from the year before but if it hopes to continue this success it will need to look past its two traditional cash-cows.

The U.S. and Europe currently accounts for about 80% of sales but Lamborghini would prefer this to be close to 66%. Speaking with AutoTelegraaf recently, Lamborghini CEO Stephan Winkelmann said production are likely to increase in coming years and the additional output will be sent to continents other than Europe and the U.S. Some of Lamborghini most important targets are China, Russia and increasingly India.

Lamborghini produced over 2,500 units last year and next year should see production rise by just 5%. This is mostly due to capacity limits at the Sant'Agata plant. Winkelmann revealed the plant will undergo a radical change in coming years to help boost production dramatically. Lamborghini’s arch-rival Ferrari, meanwhile, is selling nearly triple these figures.

One thing that will never change, Winkelmann explains, is the long waits and limited production. Ensuring Lamborghinis will always remain exclusive, the number of cars built each year will continue to be less than the amount demanded by customers.

Lamborghini LP560-4

Gallery: Gallardo LP560

Reader Comments

Thu Apr 10 2008 5:54 PM
brian says

china is and will be a consumer force that all companies will be going after.
Thu Apr 10 2008 9:48 PM
Gus says

But driving a Lamborghini in these countries is nuts.
The roads are so bad, the traffic is so insane, and the people are so poor, you'd be asking for huge trouble in many, many ways...
Wed May 21 2008 1:02 PM
chris says

good idea going into these countries, Russia has the second most billionaires in the world they should of gone into these markets way before now.
Mon Jun 2 2008 3:37 PM
aloy says

yup thats what am talking about LAMBORGHINI the king of the road

best car ever
Thu Jun 5 2008 6:42 PM
James says

I love lomborghini Always have since i was a kid But i dont understand why you dont come out with a version thats affordable Maybe around the 55k prce I know you have a rep but that priced car can have its rep to Still wondering...
Fri Jun 6 2008 4:23 PM
Don says

I'm a Ferrari man and I'd have this over a F430... What a screamer! Finally, Lamborghini are making the kinda cars they should have been making... Just fantasic.
Sun Jan 18 2009 12:11 PM
Countach says

I don't like both the Murci and Gallardo designs but I think the Gallardo, in this case, got some potential to win a new fan!

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