Kelley Blue Book 2008 Brand Image Awards

Posted Fri Mar 21 2008 5:15 PM by Ralph Hanson

Influential auto resource Kelley Blue Book (KBB) and its marketing research team have compiled a list of vehicles based its consumer perception data. Researchers look at carmaker’s achievements in creating and maintaining brand attributes that consumers look for when buying a new car, and is one of the best indicators of how certain brands are perceived by the public.

The winners were announced during a media event at this week’s New York Auto Show and include top picks for ‘Best Interior Design’ and ‘Best Exterior Design.’ Remember that the cars are not judged on any particular criteria but are picked depending on consumer perception, arguably the most important indicator.

The winners are as follows:

Best Overall Interior Design: Toyota

Best Overall Exterior Design: BMW

Best Overall Prestige Brand: Mercedes-Benz

Best Interior Design -- Non-Luxury Sedan/Coupe/Hatchback: Toyota

Best Interior Design -- Luxury Sedan/Coupe/Hatchback: Lexus

Best Interior Design -- Sports Car/Convertible: Mercedes-Benz

Best Interior Design -- Truck: Chevrolet

Best Interior Design -- Non-Luxury SUV: Toyota

Best Interior Design -- Luxury SUV: Lexus

Best Interior Design -- Minivan: Honda

Best Exterior Design -- Non-Luxury Sedan/Coupe/Hatchback: Chrysler

Best Exterior Design -- Luxury Sedan/Coupe/Hatchback: BMW

Best Exterior Design -- Sports Car/Convertible: Porsche

Best Exterior Design -- Truck: Chevrolet

Best Exterior Design -- Non-Luxury SUV: Ford

Best Exterior Design -- Luxury SUV: Mercedes-Benz

Best Exterior Design -- Minivan: Toyota

Reader Comments

Sat Mar 22 2008 12:25 AM
Strada Auto Store says

Thanks for the information.
Sat Mar 22 2008 8:39 PM
Gigan says

Interesting, Toyota ... & even Lexus interiors have looked awfully cheap lately.

MotorAuthority