function initTwitters(myUrl){
    // build the url to twitter search api
    var twitsearchurl = "http://search.twitter.com/search.json?rpp=100&callback=?&q=";

    // if we have space for a tweet count
    if($('.retweet-number').length > 0 ) {
        // run twitter search and count results (max 100 right now)
        $.getJSON(twitsearchurl + myUrl, function (data) {
            if(data.results.length > 3) { // any less than that and its just embarassing
                $('.retweet-number').html("<strong>" + data.results.length + "</strong>");
            }
        });
    }
}