Jaguar ranks number one in J.D. Power customer service index

Posted Fri Jul 18 2008 12:36 AM by Nelson Ireson

Even as the company changed hands from Ford to Tata Motors, Jaguar dealers delivered on their promise of top-notch customer service, topping J.D. Power's Customer Service Index Study rankings - for the second year in a row. The new XF's debut no doubt helped it secure a high finish in the recent APEAL rankings, but this award is all about the service experience offered by the company's dealerships across the country.

The index measures customer satisfaction with the dealership and the service received over the first three years of vehicle ownership. The win in the dealership service study complements the company's second place finish in the APEAL initial quality rankings, placing Jaguar among the leaders of the industry. That's a significant change in brand perception in the United States compared to the cars' reputation for temperamental and unreliable behavior of just a few decades ago.

The APEAL rankings evaluate consumer opinion on car design, content, layout and performance and ranks the cars assessed based on a 1,000-point scale. Only Porsche outranked Jaguar in this year's APEAL rankings.

Reader Comments

Fri Jul 18 2008 6:59 AM
dcars says

Ford rebuilt Jaguar the right way, its to bad they had to sell them to stay alive.
Fri Jul 18 2008 11:47 AM
Andrey says

well it was the only way for them to keep their distinguished image, really making it count for the consumer

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