Isuzu to U.S.: No cars for you!

Posted Wed Jan 30 2008 7:55 PM by Nelson Ireson

After several years of slumping sales and a reduction in models on offer, Isuzu has finally decided to pack it in and leave the U.S. market. Support will continue for existing vehicles, and those sold through the January 31, 2009 cut-off date.

Currently Isuzu's model line consists of Ascender SUVs and its i-series pickup trucks. In 1999, Isuzu sales peaked at 103,629 vehicles. Since then, sales have dropped precipitously - just 7,098 vehicles were sold in 2007, a 93% decline, reports Bloomberg. Isuzu is the first Asian car maker to leave the U.S. market since Daewoo's bankruptcy in 2002.

Hard times for Isuzu may be a sign of things to come for auto makers re-entering the U.S. market, like Alfa Romeo. The declining American economy combined with an already stiffly competitive auto market may be a recipe for disaster. In terms of sheer probability, Alfa could hardly have chosen a worse time to return to the U.S.

Isuzu initially rose to success in the 1980s, as it helped to pioneer the SUV segment with its highly successful Trooper. Without a ground-breaking segment to spearhead - or a particularly inspiring vehicle lineup, for that matter - Alfa Romeo may find the U.S. a cold and unwelcoming place.

Reader Comments

Wed Jan 30 2008 10:26 PM
Stewie says

That sux. I really wish they could have turned it around.

What is Joe Isuzu gonna do now?!
Wed Jan 30 2008 10:39 PM
HECTOR says

Why did they wait so long? Go away and don't you come back no more, no more, no more, no more....
Wed Jan 30 2008 11:19 PM
NaBUru38 says

No wonder Isuzu leaves the United States, they have no full-sized models or crossovers. And they are all terribly ugly, but that doesn't matter there anyway.
Thu Jan 31 2008 11:51 AM
SuperSkyline89 says

Not really surprised, I've seen less Isuzu's than Ferrari's on the street. And I'm not joking, I've seen a dozen or so Ferrari's over my 18 years (including an F40) and hardly any Isuzu's.

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