Or so says managing director for general overseas markets Umberto Maria Cini, reports Reuters.
While the idea of enforcing a low volume total to protect the brand’s value and image makes good sense—even if it seems a bit gauche to announce it—the 75,000 vehicle per year target actually represents a 50 percent increase from next year’s target of 50,000 vehicles—itself an increase over 2014’s figures.
With cars like the Ghibli and revamped Quattroporte rolling out of the brand’s factories—and a stunning replacement for the GranTurismo family on the way in the form of the Alfieri—that 50 percent rise by 2018 seems like a reasonable target.
Whether Maserati will desire to remain exclusive at the expense of further sales volume, however, seems perhaps somewhat less likely. However, a similar strategy is certainly working out well for Ferrari.