Hyundai is trying extra hard to make its new Genesis Coupe, and the latest effort to promote the vehicle - as well as several upcoming ones – is a new series of videos whose release will be staggered over the coming months. The first of these videos focuses on the Genesis Coupe – in particular, the performance aspect of the Genesis Coupe.

The video is simply titled 'Drifting 101 with Rhys Millen', and sees the drift champ explaining how drifting competitions work, as well as the unique additions to the drift-spec Genesis Coupe the team uses to race.

A second video, also released over the weekend, shows the new Hyundai two-door carving up a race track. Other videos for the rest of Hyundai’s lineup should be less heated and will likely showcase aspects other than performance. Either way, check back at our video section for regular updates.

Hyundai Genesis Rhys Millen Racing Red Bull drift car

Hyundai Genesis Coupe drift talk