The company also confirmed the power ratings of its engines at 290hp for the 3.8L V6 offering and 370hp for the 4.6L V8, reports Automotive News. EPA fuel economy ratings are 18mpg city/28mpg highway for the V6 and 17mpg city/25mpg highway for the V8. The first customer deliveries will arrive by July.
Original: Hyundai is about to embark on an $80 million advertising campaign in the U.S. for its new Genesis sedan but the upcoming saloon has already managed to rack up 700 sales. Hyundai is expecting to sell just over 30,000 Genesis sedans annually in the U.S., a modest number compared to its other models, but executives hope the car will act as a halo model and help draw customers to showrooms.
The new Genesis is expected to cost $30,000 and $40,000 and will be offered in both V6 and V8 guises. Speaking with Automotive News, Hyundai’s vice president of marketing in the U.S., Joel Ewanick, said $4 million worth of Genesis commercials had already been spent on the Super Bowl.
Half of the $80 million budget will be spent on television advertise with the rest planned for internet and grass-roots marketing. Ewanick also revealed that in the first month of presales, Hyundai dealers managed to take 700 orders for the car and more than 20,000 consumers have expressed interest in it.
Hyundai is also working on a new LWB model, which has been spied recently testing in Germany. There’s no word if the stretched Genesis will be sold in the U.S. but if it were it would likely cost more than $50,000 and this could be a price point Hyundai is not prepared to enter. The standard sedan, meanwhile, is expected to be launched by the end of June.
LWB Hyundai Genesis sedan spy shots
Hyundai Genesis sedan
Reader Comments
Mon May 26 2008 12:31 PM
Gus says
That is a really nice looking Lexus.
Mon May 26 2008 1:27 PM
chris says
its a really nice looking lexus cause someone went and blinged it up with a mercedes grille.
Mon May 26 2008 3:42 PM
mike says
that lexus with the mercedes grill sure has nice BMW tail lights and shiny Infiniti M45 wheels.
Wed May 28 2008 9:50 PM
James says
Hey, Hyundai has outdone themselves for sure this time. You're getting 4 luxury cars for the price of one less expensive luxury car.
Thu May 29 2008 7:13 AM
Alan says
Outside design is honestly not bad, but the interior still looks rather cheap. Fuel consumption isn't great either
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