The information comes from Hyundai sales exec Young-Key Koo who spoke recently with China Daily. "In 2010, we will officially launch our luxury brand name and logo along the lines of Toyota's Lexus, Nissan's Infiniti and Honda's Acura. All of our luxury models will have the new badge." Koo explained.
Koo also revealed that Hyundai will launch two new luxury models in China next year to join the current Genesis sedan, which goes on sale later this year. "In October, we will bring a new sports car called the BK to China, replacing the locally made Coupe," he said. The second model will be a new flagship sedan with a 4.8L V8 engine, which will arrive in the first half of next year. This will be followed by a new crossover model as well.
After that, Hyundai plans to launch even more premium models. "Then we will keep the pace of introducing one or two new luxury models every year to reinforce our premium brand image. We have the same strategy as our Japanese rivals," Koo revealed.
Hyundai Genesis Sedan
Reader Comments
Mon Mar 17 2008 10:50 PM
Gigan says
Despite making great strides lately & having many fanatics screaming their praises, Hyundai sales have been going down & if not for fleet sales, the Sonata (which should be the bread & butter of the brand) would be selling a lot worse.
If the economy continues to make a turn for the worse, maybe a cheaper luxury brand will do well in America?
Sun Apr 6 2008 10:58 PM
Wizards Lore says
the stigma of owning a Hyundai will still be in the air....regardless of the badge on it ! look how long it took for Lexus to become a mainstream brand and accepted properly as it was always labeled a rebadged Toyota. Im one of the lucky ones in that my Kluger (highlander) is the other way around and is a rebadged RX330 :-)
Leave a Comment
Login or register to leave comments.
Please keep your comments on topic. Your involvement is governed by our Privacy Policy and Terms.