Honda's Research & Development Chief, Masaaki Kato, stated that even the most advanced lithium-ion batteries have poor energy density levels, making them too inefficient for cars. According to Kato, the electric car's limitations mean that the technology will be relegated to limited-range city-cars, and that in 2015 they will still "account for less than 1% of the market in developed countries," making them a poor focus point for Honda.
While its stance on electric-powered vehicles may be strange by industry standards, Honda has not been shy to stray from the path in regards to new energy-efficient technology such as hybrids either. While most manufacturers employ hybrids in large cars to improve their mileage figures, Honda's largest hybrid is the mid-size Civic - instead the Japanese manufacturer is focusing on putting hybrids into small city cars, where they see the most benefit. The company just last week released its first photos of the upcoming 2010 Insight hybrid concept (pictured), a prime example of its small-car philosophy, though not quite as small as the original Insight.
For their part, other carmakers agree that small-car, short-distance travel is all that can be accomplished with the current level of technology, but unlike Honda, they are pushing forward with development despite the barriers. "For the time being, the most realistic approach is to use pure electric vehicles for short-distance travel," said Toyota's research and development chief Masatami Takimoto. "So in the early stage of the 2010s, we would like to offer a compact, very small electric vehicle on a small-scale basis."
Meanwhile, Subaru is also expected to begin fleet sales of an electric-powered car next year. Nissan is already undertaking full-scale tests of EVs in Japan's Kanagawa Prefecture and is preparing to help Renault and Shai Agassi's Project Better Place with similar test-runs in Israel and Denmark.
Reader Comments
Mon Sep 8 2008 2:28 PM
Laz says
Go idea to keep the naysayers off their backs on EV in the early stages. It may also put them out of the game with the crossroads the other car makers are building for EV's!
Mon Sep 8 2008 4:19 PM
Gus says
I think it's a bad idea. People look to Honda and Toyota to be the front-runners of particular things like effeciency technology.
I see a good sized market for electric cars. Anyone with access to a plug could use one for the vast majority of their driving needs, and rent a vehicle for when they need to go further.
Combine it with generous tax breaks, access to special parking and carpool lanes, and you will have sales...
Mon Sep 8 2008 4:43 PM
learn your cars says
The biggest hybrid for honda is the Accord. I win.
Mon Sep 8 2008 4:59 PM
JSH says
The Accord Hybrid has been discontinued. You lose.
Mon Sep 15 2008 8:58 AM
Logan says
Way to go HONDA! Personally, I'd never buy a Hybrid car until they become more effecient and safer. The batteries are so expensive that most owner opt to dispose of the car rather than replace the batteries. If you don't believe me, price replacement batteries. Any money saved on fuel will be spent on battery replacement; therefore, it would be a wash. Why drive a Hybrid at this place in time.
Also, Emergeny Rescue Workers are hesitant when responding to a hybrid involved in an accident. The amount of voltage can potentially kill them if they make a mistake.
Honda didn't get where they are by being DUMB. They will simply let the other manufactures create trial and error electric cars. They will then sutdy their mistakes and produce an electric car that does it right.
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