GReddy still in business despite Trust bankruptcy

Posted Fri Sep 12 2008 10:05 PM by Nelson Ireson

Earlier this week the Japanese tuning and aftermarket parts firm Trust filed for bankruptcy in its home country. The GReddy brand is the U.S. extension of the Trust corporation, but is fortunately a separate corporate entity. The company today released a statement that the bankruptcy of its parent organization won't affect GReddy's operations in any way.

In fact, Trust itself may not dissolve and end its business operations. As in the U.S., bankruptcy in Japan is a business tool of last resort for continuing to do business while restructuring internally. It certainly represents a serious step, but fans of the American GReddy Performance Products won't need to worry about their current or future supply as a result of the financial situation across the Pacific.

The team at GReddy is still planning to take its line of products and a trio of new customized vehicles to the SEMA show in Las Vegas this November as well. The display booth and vehicles will feature a wide range of the company's output, including all-new products for 2009. According to GReddy's Kenji Sumino, existing stocks of supplies are expected to last through Trust's restructuring, which the American affiliate is helping to facilitate.

GReddy was founded in 1994 by Trust as the U.S. distributor for its products. Since then it has built a reputation in the tuner community for strong products and good customer service. Trust was founded in Japan in 1976, and has grown to employ 190 workers. The current financial predicament has come about as a result of a major drop in sales this year and the accumulation of nearly $60 million in debt.

Reader Comments

Sat Sep 13 2008 3:33 PM
Roman says

damn i would of rather they went bankrupt, than there would be just a little less rice rockets on the road
Sat Sep 13 2008 6:59 PM
CK says

If I read hate guided comments like this I know why people kill each other because of stupid arguments. Japanese cars are just different so what's your problem? I like german cars which doesn't mean that everybody else builds shit. But it is nice that you think it is good that 190 people lose their so that you don't have to see Greddy tuned cars anymore.
Sat Sep 13 2008 9:04 PM
brad says

ahhhhh CK i dont know what the above comment has to with killing people, I think you need to get your head checked out.
Sun Sep 14 2008 1:47 AM
Yul says

If Roman say that jap cars r ricers, then what should the US b called? The Burgers? Italians, da pizzas? Korean, da kimchier, English, the white teas? Damn ! why do u hav 2 criticize the 1s that dont have the same interest as u ?
Sun Sep 14 2008 2:20 PM
Ken says

Holy crap this could really suck. I've just about finished the suspension upgrades on my S2000, and next on the list was the CARB-legal Greddy turbo kit.

Guess I'll have to call a few installers/retailers and ask them to let me know if they notice any interruption in the supply of the kits.

BTW, I've never understood the haters. How can a person like cars, but hate those made by companies from a particular geographic region? That's like not wanting to have sex with hot women if they come from another country. Duh...

I'm always happy to enjoy any flavor of women or automobile from anywhere, anytime. The problem as I see it is not being able to enjoy riding in all of them!
Sun Sep 14 2008 10:43 PM
Ayax says

LOL @ Kens comment, but is 100% true... Its sad that people think like that though...

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