Ford unveils new 2010 Mustang badge

Posted Wed Aug 27 2008 10:38 PM by Nelson Ireson

With the launch of the 2010 Mustang countdown mini-site just a few weeks ago, Ford began its pre-launch hype-machine, working to build anticipation over the upcoming pony car. Hoping to keep that momentum rolling, Ford today released its new 2010 Mustang badge.

Featuring a sharper, more chiseled look for the famed running horse, the badge may foretell some of the design characteristics of the new Mustang itself. A more defined, sharp-edged look than the current car's smooth lines and soft curves would give it a different 'feel' while still allowing the use of most of the same shapes. The coloration of the badge has also changed, with an all-new black chrome version for the grille of the GT model. Standard chrome-finish badges will also be available, and standard on V6 cars.

Other aspects Ford wants to emphasize in the new emblem's design ore the wildness and speed. “We lifted the head to make the pony more proud, tipped the neck into the wind to give it a feeling of greater speed and better balance.

“It’s more chiseled and more defined and looks more like a wild horse,” said Douglas Gaffka, chief designer of the 2010 Mustang. “It’s more realistic in terms of proportion to an actual Mustang.”

The Mustang emblem has almost as varied and interesting a story as the car upon which it rides, having gone through at least seven iterations and as many designers, many of whom have had extensive involvement in equine as well as automotive fields.

Gallery: 2010 Ford Mustang Badge

Reader Comments

Wed Aug 27 2008 8:46 PM
NoNameDenton says

I like this newer, edgier logo, though I know some people will whine it is not different enough, some people will whine and complain about the Mustang in general (despite common sense saying to stay away from the story and not read it), and some people just had FoMoCo.
Wed Aug 27 2008 9:07 PM
Gus says

Owning one, I probably would have never noticed the difference.

But I agree, I like it.
Wed Aug 27 2008 10:18 PM
NoNameDenton says

I mean hate Ford, I type to fast.
Wed Aug 27 2008 10:32 PM
bc says

First thing i thought when i was this was My Little Pony...
Thu Aug 28 2008 5:55 PM
Gus says

Still, I defy anyone to think of a better name for a sporty car than "Mustang".

Horsepower, freedom, speed, American, just so many connotations including the idea that a Mustang is a horse that's smaller, tough, reliable, fast, cheap, etc (see: Hidalgo).

Just the best name ever... :)
Thu Aug 28 2008 5:57 PM
Gus says

Carrera is good too.
Murcielago not so good.
Jaguar is nice.
Diablo is cool.
I guess I prefer names to numbers and letters.
Fri Aug 29 2008 12:00 AM
Wizards Lore says

Gus...i like a double barrelled name...

Aston Martin
Porsche 911 (yes i know its a model and a number but you say Porsche and everyone thinks 911)

personally im with bc on this though...My little pony. hahaha

if the car was called just a MUSTANG and not a FORD mustang...then it woudl be better...haha...and no im not a ford hater..i just think their cars are still considered staid and borish !

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