Ford offers employee pricing on F-150

Posted Wed Jun 4 2008 7:23 AM by Ralph Hanson

Rising fuel prices and greater concerns for the environment have seen sales of large SUVs and pickups fall sharply in the U.S., with even the country’s long-time sales champion, the Ford F-150 pickup, fall to fifth place below the Honda Civic, Toyota Corolla and Camry, and the Honda Accord in the month of May. In fact, sales of the F-150 dropped 30.6% compared with the same period one year ago and this has led Ford to offer new incentives on the vehicle in June despite the company’s previous claims it wouldn’t subsidize any trucks.

Ford will be offering incentives across the entire F-series range of trucks this June to help reduce inventories ahead of the release of an all-new model later this year. According to Automotive News, Ford will offer ‘employee pricing’ deals on the F-150, F-250 and F-350 pickups between June 3 and June 30.

There haven’t been any similar announcements for Ford’s SUV lineup, despite vehicles like the Expedition and Explorer seeing a 40% decline in sales. Ford maintains that sales of new crossover models like the upcoming Flex will help absorb declining sales of its full-size SUVs.

Reader Comments

Wed Jun 4 2008 8:00 AM
chris says

well that raises a good point.. they haven't put incentives on the trucks because sales are low,.. theyre putting incentives on the trucks to clear the lots before the 2009 models come in. with the reduced output at the factory, you can expect ford to produce a responsible number of 09 F150's, so that they do not have to offer incentives on the new model.
Wed Jun 4 2008 10:22 AM
Gigan says

Hard to believe that not 1 but 4 cars outsold it last month. I wonder if that trend will keep up?
Wed Jun 4 2008 10:44 AM
bambam says

bring the left over down under (Australia).
check with ford Australia off course.
Yep the right number is the perfect choice, also for the future, a lower model for the must have.
Thu Jun 12 2008 8:44 PM
james says

Read between the lines... that was for one month and they have a major redesign over the horizon. At a certain point, folks in the market for a new truck are just going to wait a few months to get the latest/greater version. The F-series will be fine.
Wed Jul 2 2008 7:22 AM
craigs says

James, you're dreaming. ALL truck sales and SUV's are down, not just Ford who you say people are waiting for the latest F150. Even Toyota truck sales are down significantly and they're not launching a new truck.

The bottom line is the cost of gas has started to hit people where they really feel it and I don't believe we're going to see any relief anytime soon or if ever so these trends will continue going forward and big gas guzzling trucks like the F150 will either adapt to Diesel Hybrids etc or simply continue to be purchased by people who have to have them for work only.

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