Chrysler sales to drop further, CEO warns

Posted Wed Jun 18 2008 2:17 PM by Nelson Ireson

Chrysler sales to drop further, CEO warns

May sales saw Chrysler's overall total drop 25% compared to 2007 figures, and CEO Bob Nardelli is warning that the slide will continue. In an email sent out to the company's employees Nardelli urged workers to keep their focus and help Chrysler get its product lineup back on track.

June sales are already down 20%, following the May trend, according to the email. Nardelli also wrote that he did not foresee a second-half turnaround in the industry that others are predicting. The email did not announce any new job cuts or production rollbacks, reports The Detroit News but if sales continue to spiral downwards, Chrysler may have to follow its Detroit rivals' lead and send more workers to the unemployment line.

Already GM and Ford have announced production draw-downs and lay offs as they too struggle to realign their SUV and pickup-heavy model lines with the new taste for smaller, more efficient transport. An announcement yesterday revealed that Ford would be extending its usual two-week summer holiday to as much as nine weeks at one plant, and four weeks at two others, to help it cope with high inventory levels of large SUVs and trucks. GM announced a drastic restructuring plan not long after May's sales figures were released, resulting in the outright closure of several plants.

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Reader Comments

  • Wed Jun 18 2008 2:22 PM

    Gus says

    I think pretty much everything is affected by people paying more for oil. People who were thinking about buying a new car (who didn't need to) are certainly going to put it off now.

    Scooter sales are up, though...

  • Thu Jun 19 2008 7:21 AM

    NCyder says

    I need a scooter with snow tires.

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