While no legal action has been taken yet, the two companies have been discussing the issue for more than a month and both appear to be holding their ground. Speaking with the Economic Times, an M&M source confirmed that the talks had taken place and that both companies are looking to address each other’s concerns.
This isn’t the first time that such an issue has come up between the two. In June, Chrysler accused M&M of using its ‘Jeep’ title for a vehicle sold in South Africa and the case is now being heard by the country’s Advertising Standards Authority.
M&M has been in the international spotlight of late, with the company reportedly in talks with a host of companies including Fiat, Land Rover and General Motors. The Indian firm is also thought to be one of the key bidders for Hummer but there’s yet to be any official word.
Reader Comments
Wed Aug 13 2008 5:08 PM
bambam says
If your selling it too them, you might as well accuse and sue them for that extra thing or two for copying. You may not be able to win in other countries but in the US, you should be able to stop these junks from being in the market.
Thu Aug 14 2008 12:27 AM
pete says
many main stream company has more similar grills compare to the similarities in this m&m and jeep grill. chrysler should try to produce better cars than accusing some non-sense stuff to stop growth of other company. and this m&m product is probably more reliable, greener and better build. definitely looks better than current jeep line up.
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