Scion iM News

  • 2016 Scion iA  -  2015 NY Auto Show live photos (preview event)

    The Scion small-car brand serves as a testing ground for Toyota in everything from how to market accessories to how to recast the role of dealerships in the sales process. While it’s been a success in that—as a ‘laboratory,’ as executives are eager to call it—a sales success it is not. The brand, which was launched in California in 2003 and nationwide in 2004, sold more than 150,000 vehicles in the U.S. back in 2005 and 2006; then it plunged to less than a third of that by 2010, and it’s made only a slight recovery post-recession. Complicating the situation...

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