Posted on Friday 6 July 2007
We reported previously about Lexus developing a new dedicated hybrid model positioned between its IS and GS models and now its UK Chief Steve Settle has revealed more details about the upcoming car. Speaking with BusinessCar, Settle explained that the new car, which is planned for 2010, will be a “D-segment” model.
The car would be aimed at well-to-do individuals who are after a roomy sedan but not prepared to step up to a car the size of the GS. Mid-sized D-segment models are ideal for families and when combined with Lexus’ luxury and quality standards, could be a real winner for fans of hybrids and non-hybrids alike.
“We’ll add a specific hybrid model and leave the IS as a sports petrol and diesel. There will be more focus on interior space than on sports styling and it will have more boot space,” Settle revealed.
Lexus sees hybrid technology as a way to differentiate itself against the other premium makes, a “brand-defining technology” explains Settle. Lexus has already introduced an efficient diesel engine in its IS sedan, but management see hybrid as its future. Three of its current models have hybrid options and those cars account for 70% of Lexus sales in the UK, plus demand for the green cars is growing.