Lexus developing dedicated hybrid

Posted Thu Jun 28 2007 9:37 AM by Alex Kaufmann

Lexus is currently developing a dedicated hybrid model that’s set to go on sale in 2009. The new car will be Lexus’ most affordable hybrid and will be positioned above the current IS sedan. The hybrid will be priced in between the IS and RX 400h SUV and will be initially offered to the Japanese and UK markets. It’s still undetermined whether or not it will be sold in the US.

“Hybrid is the brand-defining technology for Lexus,” said Steve Settle, the head of Lexus in the UK, during an interview with Automotive News. Three of Lexus's current models have hybrid options and those cars account for 70% of Lexus sales in the UK, so it’s not surprising that the luxury brand is ready to introduce a hybrid only model.

Lexus has already introduced an efficient diesel engine in its IS sedan, but management see hybrid technology as a way for to differentiate Lexus in the luxury segment. Also, the average hybrid buyer’s income level is relatively high, and vehicles like Toyota’s Prius don’t appeal to individuals in this segment.

Reader Comments

Thu Jun 28 2007 12:37 PM
sean says

"The eco-friendly cars account for 70% of Lexus sales in the UK."
Perhaps you including diesels in there as well, otherwise this is way of the mark. Much fewer hybrids are sold here proprtinally than in USA.
Fri Jun 29 2007 6:18 AM
Stewie says

I am guessing this is going to be a low production car not unlike the hybrid GS.

MotorAuthority