Posted on Thursday 3 April 2008
Four years after being discontinued the Oldsmobile name still carries some cachet as evidenced by a new survey, which quizzed respondents on the brands they most wanted to see revived. Oldsmobile ending up beating a number of other deceased car brands to take out sixth place overall in the results. Other American car brands Studebaker and Plymouth also made the list, taking out the 11th and 14th spots respectively.
The results of the BrandJunkie survey were a little skewed as the age of respondents had a major effect on the answers provide. Younger generations answered that they hadn’t experienced any memorable brand deaths yet or chose tech-related brands such as Netscape and Cingular as these were the old brands familiar to them. At the other end of the scale, older respondents voted for brands that had they heyday generations ago. Surprisingly, most people don’t want any brands resurrected.
The brands that topped the list are as follows:
1. None
2. Pan Am
3. ATARI
4. TWA
5. Cingular
6. Oldsmobile
7. Marathon
8. Compaq
8. IBM
9. MG
9. Polaroid
9. Baniff
10. Eaton’s
11. Studebaker
12. Netscape
13. Ansett
13. Fresca
14. Amena
14. Plymouth
14. TAB
(Picture courtesy GM/Wikipedia)
Pfft, these things die off for a reason. Let them stay dead. Anyways, where were these people when Oldsmobile was still around, why didn’t the buy their cars and keep the brand alive? Probably because these people are thinking about the Oldsmobile’s of the muscle car era, those would never come back, no matter what happens.
Errr, MG is not dead. That brand name was bought by the Chinese during Rover’s disintegration and is being used on a soul-less 2-seater convertible that looks a little like a Toyota MR2.
fresca isnt dead either… just had one the other night.
Excuse me, IBM is dead? All you had to do is a quick search on the internet. I guess that sales rep that I talked to the other day didn’t realize that IBM wasn’t in existence anymore.
Weird list.
The list was for specific products and segments. In the case of IBM, it was for personal computers.