Posted on Monday 5 May 2008
In its latest ‘Let’s Refuel America’ campaign Chrysler LLC will be offering customers of its Chrysler, Jeep and Dodge brands fuel at a price of just $2.99 per gallon over the next three years to help spur sales. As fuel prices continue to head skywards, consumers in the U.S. have been shifting away from heavy SUVs and pickups in droves.
Last month saw passenger cars overtake pickups and SUV in the sales race for the first time in decades and according to Chrysler’s own research 76% of customers cite rising fuel prices as their number one concern when purchasing a car. In response, Chrysler will offer this latest economic stimulus package.
With the U.S. purchase of eligible Chrysler, Jeep and Dodge vehicles, customers will be able to receive a fuel card that immediately lowers their fuel price to $2.99 a gallon and keeps it there for three years. As part of the campaign, Chrysler will also be offering up to $3,000 cash back on some models including the Chrysler PT Cruiser, Dodge Charger (pictured), Jeep Grand Cherokee, Dodge Dakota and Dodge Ram.
The following vehicles are eligible for the Let’s Refuel America program:
Small/Compact Car
Dodge Caliber, Chrysler PT Cruiser, Chrysler PT Cruiser Convertible
Mid-size Car
Dodge Avenger, Chrysler Sebring, Chrysler Sebring Convertible
Large Car
Dodge Charger, Chrysler 300, Dodge Magnum
Crossover
Dodge Journey
Minivan
Dodge Grand Caravan, Chrysler Town and Country
Compact SUV
Jeep Patriot, Jeep Compass
Mid-size SUV
Dodge Nitro, Jeep Liberty
Large SUV
Jeep Grand Cherokee, Jeep Commander, Dodge Durango, Chrysler Aspen
Pickup Truck
Dodge Dakota, Dodge Ram, Dodge Ram HD
The following vehicles are NOT eligible for the Let’s Refuel America program:
All SRT models, Dodge Viper, Dodge Challenger, Dodge Ram Chassis Cab, Chrysler Crossfire, Jeep Wrangler and Dodge Sprinter.
Thats something new :p pretty cool, though I’m guessing they’ll be regretting it 3 years down the road when gas is 6 dollars/gallon :p
nice!! it the gas is bought in Canada, do they still get the discount I wonder? If so thats a huge discount..prices here are equivalent to about $4.60 a gallon. ….I am a Canadian but i might by my next vehicle in th States
That’s quite the hedge considering that east coast US prices are already tickling $4 per gallon. Where do I sign up?
Great idea, but still not enough to entice me into buying a Chrysler product
Ink, Chrylerbus will buy a hedge on the gas prices (quite likely they already have done so) that will lock in their costs. And remember that this is likely an alternative to other discounts and programs.
Too bad the only Chrysler product I’m interested in is a Wrangler.
I agree, the only one I’m interested in would be the Wrangler.
But if I were in the market, 0% financing, a lifetime drivetrain warranty and this gas lock would be pretty enticing. Don’t understand how they can still turn a profit at that point, but oh well…