Motor Authority - blog Category: Hyundai

Video games are, it seems, a natural companion to modern car culture. Pros use them--or simulators that resemble them--to train for tracks they haven't seen or don't see often. Amateurs use them to imagine what it'd be like to be a pro. And people of all stripes play just to have fun.

So the introduction of a set of special-edition Hyundai Genesis Coupes to the digital world of Forza Motorsport 3 makes a lot of sense in terms of reaching potential buyers. The cars in the game won't bear a whole lot of resemblance to the cars on dealership lots, though.

The three digital Coupes are the Rhys Millen Racing Red Bull Genesis Coupe, the HKS...

The Hyundai Genesis Sedan is the 2009 North American Car of the Year for good reason--quality, features, styling and value all combine in a compelling package. But the Specialty Equipment Market Association (SEMA) is all about adding to an already interesting base, which is exactly what Hyundai and Street Concepts have planned for the Sedan at this year's SEMA show.

Graphic designer Courtney Mason will paint a one-off graphic on a Pearl White Street Concepts Genesis Sedan live at the show. The graphic will make this particular Genesis Sedan completely unique, though it will also get other treatments.

Some of the mods to the Street Concepts...

High-performance, inexpensive rear-wheel drive coupes are uncommon sights, but Hyundai has just added one to the short list with its new 2010 Genesis Coupe R-Spec. Starting at $23,750 and offering a minimal range of features--the better for later customization--the R-Spec promises to be just what the aftermarket tuner wants.

Basic equipment of the R-Spec includes the 2.0T 2.0-liter turbocharged engine rated at 210 horsepower, a six-speed manual transmission (no automatic option), 19 inch alloy wheels wrapped in Bridgestone Potenza RE050A tires, and Brembo brakes--13.4 inches up front, 13.0 inches in theback. A 'track-tuned' suspension and...

For last year’s SEMA auto show Hyundai went all out with seven different modified versions of its Genesis Coupe and Sedan. This year the company has toned down its efforts, preparing only one modified Genesis Coupe for the upcoming event.

Hyundai has teamed up with GReddy Performance Parts to manufacture products for its stylish Genesis Coupe. These high-performance parts will be displayed on the "GReddy X-Gen Street Genesis Coupe" show car at the SEMA event and will go on sale immediately after.

The vehicle from GReddy, based on the 2.0-liter turbocharged model, is designed for the enthusiast looking to make modifications for daily...

If you were too easily offended by Hyundai--yes, Hyundai--proclaiming its Genesis sedan could duke it out with the likes of Lexus and Infiniti, boy, are you going to be irked.

Come next year, Hyundai's taking it one step further. And bigger. And richer.

The South Korean automaker has already confirmed that its 2011 Equus flagship sedan will be sold in limited numbers in North America next year--both in standard and long-wheelbase forms.

These are the first shots of the long-wheelbase model, which will go head-to-head to stretched versions of cars like the Mercedes-Benz S-Class, BMW 7-Series and Lexus LS.

Like its rivals, the long-wheelbase...

The quality of Hyundai’s vehicles has made leaps and bounds over the past decade, the culmination of which is represented by the automaker’s current Genesis Sedan flagship. The vehicle, after all, managed to take out the prestigious 2009 North American Car of the Year Award at the start of this year despite going on sale just months prior.

It appears the Genesis was not only a favorite at the Detroit Auto Show award event as the handsome four-door has earned more awards than any other vehicle this year. At last count, the Genesis tallied more than 20 top honors from the most prominent media outlets and automotive organizations in North...