Motor Authority - blog Tag: Competition

The future of automotive mobility is a question that has always captivated the mind of the carmaker and the driver alike. Today Audi takes its turn to give us a glimpse into what they think the future may hold, seen through the eyes of design students at the Munich University of Applied Sciences and their "Intelligent Emotion" project concepts.

The project's goal was to envision the ways that alternative forms and fuels might be employed in the future, while balancing that with the long-standing needs of individual mobility. Audi isn't just looking into the issue for purely philosophical reasons, however.

“The next generation of... The future of automotive mobility is a question that has always captivated the mind of the carmaker and the driver alike. Today Audi takes its turn to give us a glimpse into what they think the future may hold, seen through the eyes of design students at the Munich University of Applied Sciences and their "Intelligent Emotion" project concepts. The project's goal was to envision the ways that alternative forms and fuels might be employed in the future, while balancing that with the long-standing needs of individual mobility. Audi isn't just looking into the issue for purely philosophical reasons, however. “The next generation of employees is our future,” says Wolfgang Egger, Head of Audi Group Design. “That’s why sponsoring design students is one of our high priorities. ...The students have addressed the subject of mobility in the future with very well-conceived and lucidly presented approaches. Each concept, each model, contains at least one idea or feature that we could certainly conceive of as being included in a future production vehicle.” It's not all engineering and science, however, as the "Intelligent Emotion" moniker suggests - it is engineering tempered with passion. “Emotion as a driving force must go hand in hand with responsibility as regulator. The students’ assignment was to develop aesthetic approaches that reflect the new ecological, technical and social issues while also portraying an Audi as an attractive, sporty automobile. The results are of very high creative quality and provide plenty of substance for intensive discussions.” A book with the concepts and the commentary of Audi's chief designers has been made from the project, entitled "Audi Design Projekt" and available in stores from €29.90.Audi Intelligent Emotion Design Project Read More

Like bell-bottom jeans, tie-dyed shirts and shoulder-length hair - on men - some things capture the style of an era. It's easy to look back and see what defined the hippie culture, or the beatniks or even the mods, rockers and punks of the '80s. But looking forward is an altogether different task. So Audi has enlisted the help of the evolution-based game SPORE to fuel its competition for an Audi design from 2025.

The core thesis of SPORE is to create a microcosm of one's own design, and then guide it through five stages of evolution, from cell, to creature, to tribal to civilization and finally to space. This five-step process mirrors... Like bell-bottom jeans, tie-dyed shirts and shoulder-length hair - on men - some things capture the style of an era. It's easy to look back and see what defined the hippie culture, or the beatniks or even the mods, rockers and punks of the '80s. But looking forward is an altogether different task. So Audi has enlisted the help of the evolution-based game SPORE to fuel its competition for an Audi design from 2025. The core thesis of SPORE is to create a microcosm of one's own design, and then guide it through five stages of evolution, from cell, to creature, to tribal to civilization and finally to space. This five-step process mirrors Audi's own design process, which starts at the concept phase, becomes a sketch, then a model, then gets color and trim and finally is realized as an actual car. Audi is applying SPORE's model to generate a range of concepts of what its cars might look like in 15 years' time, using today's cars as the seed. Using the SPORE software, designers will reach a final product, and then upload a single picture of it to Audi's servers. Audi will then choose the winner based on what best represents the future of Audi design. Grand prize winners will get an all-expense paid trip for 2 to the Audi Design studios in Ingolstadt, VIP treatment at the five-star Arlberg Hospiz Hotel and gourmet meals. Second place gets a high-end gaming computer with a SPORE design theme, while third place will have 20 winners, each getting a competition T-shirt. Unfortunately for U.S. citizens and Audiphiles elsewhere, the competition appears to be limited to German participants. Read More