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Idries Noah envisages BMW’s rival for the Audi R8 with new M Concept

Idries Noah envisages BMW’s rival for the Audi R8 with new M Concept

Jeremy Weber June 16th, 2009 Jeremy Weber By Jeremy Weber Author June 16th, 2009
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December 31st, 1969 Audi has the R8, Mercedes-Benz has the McLaren SLR and soon the new SLS, while Lexus is working on its own V10-powered LF-A supercar - so where exactly does this leave BMW in the halo-car department? Sure, BMW has the M3 and the M5/M6, but in terms of pure sports cars it can hardly match the offerings from its competitors, and while some time ago there was talk of reviving the 8-Series or even building a new environmentally-friendly supercar nothing solid has come of it, which is why designer Idries Noah decided to give BMW a nudge in the right direction with his depiction of what the company’s rivals to the likes of the R8 and SLR should look like. Noah’s work has appeared on MotorAuthority before, with his Project Fireblade design study, as well as his Ferrari F250 Concept, and like those two designs the new ‘BMW M Concept’ is visually dramatic and stays true to many of the BMW’s brand essence. According to Noah, the recipe for the car was simple - "aggressive, sleek, agile". He retained BMW's trademark kidney grille, but the inspiration for the rest of the design came from nature, especially "water and the way it flows and ripples". Via: Serious WheelsBMW M Concept design study by Idries Noah
Noah’s recipe for the car was simple - "aggressive, sleek, agile"

Noah’s recipe for the car was simple - "aggressive, sleek, agile"

Enlarge Photo

Audi has the R8, Mercedes-Benz has the McLaren SLR and soon the new SLS, while Lexus is working on its own V10-powered LF-A supercar - so where exactly does this leave BMW in the halo-car department?

Sure, BMW has the M3 and the M5/M6, but in terms of pure sports cars it can hardly match the offerings from its competitors, and while some time ago there was talk of reviving the 8-Series or even building a new environmentally-friendly supercar nothing solid has come of it, which is why designer Idries Noah decided to give BMW a nudge in the right direction with his depiction of what the company’s rivals to the likes of the R8 and SLR should look like.

Noah’s work has appeared on MotorAuthority before, with his Project Fireblade design study, as well as his Ferrari F250 Concept, and like those two designs the new ‘BMW M Concept’ is visually dramatic and stays true to many of the BMW’s brand essence.

According to Noah, the recipe for the car was simple - "aggressive, sleek, agile". He retained BMW's trademark kidney grille, but the inspiration for the rest of the design came from nature, especially "water and the way it flows and ripples".
Via: Serious Wheels
BMW M Concept design study by Idries Noah
Gallery
  • 2009 bmw m concept design by idries noah 002
  • 2009 bmw m concept design by idries noah 001

Tags: Design, BMW M

Posted in: 2008, Audi, BMW, News, R8


Comments (5 total)

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  1. ma_DavidSilverM3 avatar by DavidSilverM3 #1, Posted: 6/16/2009

    Freaking bad a**. The stuff of dreams!

  2. ma_james avatar by James Martinez #2, Posted: 6/16/2009

    friggin' awesome

  3. ma_james avatar by James Martinez #3, Posted: 6/16/2009

    Idries Noah has made some spectacular designs. he's right on point with each individual company's design language in my humble opinion

  4. ma_Mike avatar by Mike #4, Posted: 6/16/2009

    Intriguing design study, though I couldn't imagine it reaching production; too many complex lines for mass production, so it couldn't match the R8's price point. So if it had any chance, it would have to be an ultra exclusive, extremely limited production vehicle probably priced between the SLR and a Zonda.

  5. ma_WizardsLore avatar by WizardsLore #5, Posted: 6/16/2009

    agreed the design complications would make the price prohibative. fantastic to look at though !

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