Spy Shots: 2010 Alfa Romeo Milano

Spy Shots: 2010 Alfa Romeo Milano


December 31st, 1969   Fans of Italian styling are anxiously awaiting Fiat and Alfa Romeo's return to the U.S. now that the alliance deal between the Italian auto giant and Chrysler has been signed. One of Alfa Romeo’s upcoming models is particularly important as it will form the basis of a new Chrysler sedan planned for U.S. production. The car is the 2010 Alfa Romeo Milano, a replacement for the aging 147 hatchback, and it's likely to make its debut at the 2009 Bologna Motor Show in Italy this December. Late last year at the 2008 Bologna event, Alfa Romeo CEO Luca de Meo confirmed that the car was in the works and that it would arrive in the fourth quarter of 2009. Latest spy photos show that it is progressing well toward that deadline, though camouflage does hide the details of its form. The five-door layout and sharing of the new 8C-inspired design theme are evident, however. The Milano is expected to share Fiat’s C-Evo platform with the Lancia Delta and Alfa Romeo Bravo, contrary to earlier reports of the car getting an all-new platform. The same core engine range is expected, including a smallish 120-horsepower four-cylinder and ranging up to a 3.2-liter V-6 good for 265-horsepower. It will also share much of the same running gear. Sometime after the car's debut, a GTA model, like the MiTo's recently unveiled version, is also expected. The new Alfa Romeo will come despite a planned halt in production to bring stock in line with demand. By splitting the existing 147 line into the MiTo and Milano, it allows the company to retain existing customers of the range while targeting new ones at both ends of the spectrum. The smaller and more efficient MiTo can play toward the younger and more urban crowds, while the Milano should scale well with the more affluent and suburban lifestyles. Adding to the Milano's more upscale direction is the inclusion of the four-wheel drive Q4 system, though the Q2 front-wheel drive will remain standard.

 

2010 Alfa Romeo Milano spy shots

2010 Alfa Romeo Milano spy shots

Enlarge Photo

Fans of Italian styling are anxiously awaiting Fiat and Alfa Romeo's return to the U.S. now that the alliance deal between the Italian auto giant and Chrysler has been signed. One of Alfa Romeo’s upcoming models is particularly important as it will form the basis of a new Chrysler sedan planned for U.S. production. The car is the 2010 Alfa Romeo Milano, a replacement for the aging 147 hatchback, and it's likely to make its debut at the 2009 Bologna Motor Show in Italy this December.

Late last year at the 2008 Bologna event, Alfa Romeo CEO Luca de Meo confirmed that the car was in the works and that it would arrive in the fourth quarter of 2009. Latest spy photos show that it is progressing well toward that deadline, though camouflage does hide the details of its form. The five-door layout and sharing of the new 8C-inspired design theme are evident, however.

The Milano is expected to share Fiat’s C-Evo platform with the Lancia Delta and Alfa Romeo Bravo, contrary to earlier reports of the car getting an all-new platform. The same core engine range is expected, including a smallish 120-horsepower four-cylinder and ranging up to a 3.2-liter V-6 good for 265-horsepower. It will also share much of the same running gear. Sometime after the car's debut, a GTA model, like the MiTo's recently unveiled version, is also expected.

The new Alfa Romeo will come despite a planned halt in production to bring stock in line with demand. By splitting the existing 147 line into the MiTo and Milano, it allows the company to retain existing customers of the range while targeting new ones at both ends of the spectrum. The smaller and more efficient MiTo can play toward the younger and more urban crowds, while the Milano should scale well with the more affluent and suburban lifestyles. Adding to the Milano's more upscale direction is the inclusion of the four-wheel drive Q4 system, though the Q2 front-wheel drive will remain standard.


Comments (10 total)

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  1. THis is the one coming to the States right, hope to see it when revealed and the pricing

  2. Should be intersting No Name: Since Americans favor Sedans over 4 door hatchbacks maybe it will be decent looking what they need to do is make it decent and reliable and price it and not make it a Boutique Brand if history is indication with Fiat and Alfa they better plan on having a decent dealer network and service technicians who know how to work on Fiats and Alfa's here in the USA.

  3. the question is....

    will we be getting the GTA variants? because if this is anything like the next generation Ford Focus, we won't be getting the RS version of it even though it'll be a global platform.

  4. Should be intersting No Name: Since Americans favor Sedans over 4 door hatchbacks maybe it will be decent looking what they need to do is make it decent and reliable and price it and not make it a Boutique Brand if history is indication with Fiat and Alfa they better plan on having a decent dealer network and service technicians who know how to work on Fiats and Alfa's here in the USA.

    Yes I know many Americans prefer sedans, for myself though I want to see the hatch, and I hope they do a sedan version for everyone who wants one.

  5. but the sedan will boring and bland....the hatch gives it the european feel that it was intended to do.

    even toyota does this. The Corolla a failry standard car in base trim can look pretty nice and well designed and in some cases sexy when wearing nice rims and a good colour scheme. Yet the sedan version of it no matter what you try and do still looks plain and boring and smaller version of a camry.

    if the sedan version of this resembled a 156 / 159 then they would be onto a winner. but it wont !

  6. Gotta agree - I wouldn't buy a sedan version.

  7. And it's prettier than the Mito --- ( http://www.autoblog.com/2009/07/06/spy-shots-alfa-romeo-milano-fresh-off-production-line-still/ )

  8. For most Americans, 'Milano' is an oval-shaped, chocolate filled cookie. A name change may be a useful marketing tool...

  9. Mito GTA - History moves fast.
    HO PROVATO LA 500 ABARTH...E' UNA VERA BOMBA!!! ANCHE PER LE RAGAZZE....
    CIAOOOOO

  10. You are right Nick, I'd guess most Americans would never recognize the name Milano... i.e., Milan /sarcasm off.

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