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IKEA Leko turns out to be new car sharing program

IKEA Leko turns out to be new car sharing program

Alex Kaufmann March 30th, 2009 Alex Kaufmann By Alex Kaufmann Author March 30th, 2009
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December 31st, 1969 While it never turned to be the April fool’s day joke we had all thought it to be, IKEA’s mysterious ‘Leko’ has turned out to be a new car sharing program launching in France next month. The new program is an online car-sharing service that will allow motorists to book vehicles via the Internet then pick them up at one of 26 IKEA stores located around France. The program is being run together with Comuto, a more established car-sharing business already in France, and is similar to the one already operating in Austria. While other car-sharing programs, like Daimler’s new car2go, are aimed at reducing the number of vehicles on the road, IKEA’s new Leko service will likely feature a fleet of compact vans to provide customers with an easy way of taking their bought goods home. If the program proves successful, we wouldn’t be surprised to see it pop in other markets, including the U.S.
The new program will enable IKEA customers to borrow a van to help carry their bought goods home

The new program will enable IKEA customers to borrow a van to help carry their bought goods home

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While it never turned to be the April fool’s day joke we had all thought it to be, IKEA’s mysterious ‘Leko’ has turned out to be a new car sharing program launching in France next month. The new program is an online car-sharing service that will allow motorists to book vehicles via the Internet then pick them up at one of 26 IKEA stores located around France.

The program is being run together with Comuto, a more established car-sharing business already in France, and is similar to the one already operating in Austria.

While other car-sharing programs, like Daimler’s new car2go, are aimed at reducing the number of vehicles on the road, IKEA’s new Leko service will likely feature a fleet of compact vans to provide customers with an easy way of taking their bought goods home.

If the program proves successful, we wouldn’t be surprised to see it pop in other markets, including the U.S.

Tags: France

Posted in: News


Comments (5 total)

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  1. ma_NoNameDenton avatar by NoNameDenton #1, Posted: 3/23/2009

    Or is this a bad April fools joke like that Lotus pick up truck story that came out days before April first and the blogs played along

  2. sidraja avatar by Siddarth Raja #2, Posted: 3/23/2009

    Every piece of Ikea furniture I've ever bought has fallen apart after a year or so. I can't imagine why they'd want to enter the auto industry unless it's to bring up the rear of the J.D. Power reliability surveys and save Volkswagen and Suzuki the shame.

  3. ma_www.mywheelsonwalls.com avatar by www.mywheelsonwalls.com #3, Posted: 3/23/2009

    Hang on guys give this some thought. Maybe they are pairing up with numb nuts Murray and his city car concept. Remember he is looking for a partner to build and sell the thing as a complete eco-brand thing!!!

  4. ma_InkMaster avatar by InkMaster #4, Posted: 3/23/2009

    Every piece of Ikea furniture I've ever bought has fallen apart after a year or so. I can't imagine why they'd want to enter the auto industry unless it's to bring up the rear of the J.D. Power reliability surveys and save Volkswagen and Suzuki the shame.

    Sid, if they'll price their cars like they price their furniture, who cares if they fall apart. Just get a new one every couple of years.

  5. ma_I h8 China avatar by I h8 China #5, Posted: 3/31/2009

    Every piece of Ikea furniture I've ever bought has fallen apart after a year or so.

    Did you put it together correctly?!

    Surely Ikea provides a home delivery service for those who can't carry what they've bought? This has to be a joke.

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