Louis Vuitton rumored to be Aston Martin’s new owner

New details are starting to emerge about Aston Martin’s new owner. Now that all bids for the legendary British marque are in, latest rumors suggest a consortium involving Paris-based luxury goods multinational LVMH has placed the top bid. The news comes from German publication Autobild, however, the source has been known for being wrong as many times as it has been right. Jalopnik has mentioned that Autobild’s final report will come out tomorrow, so we should have more information then. It was previously reported that two European billionaires, including the boss of LVMH, France’s richest man Bernard Arnault, and Belgian investor Albert Frère had Aston Martin near the top of a list of companies they were interested in investing in.

LVMH has considerable financial backing and the Aston Martin brand would sit well alongside the consortium’s other interests, which included the Louis Vuitton, Fendi, Moet and Hennessy labels. Possible synergies will definitely benefit Aston’s marketing department.

Ford’s Premier Auto Group is likely to retain a 15% stake in Aston, which will allow the current parts sharing program to continue. Current CEO Dr. Ulrich Bez, who was also reported to be leading an investment group in the bidding-war, is likely to remain at the helm of the company after the takeover.