Breaking: Toyota takes top spot from GM

Breaking: Toyota takes top spot from GM


December 31st, 1969 It’s official. Toyota has overtaken General Motors to become the world’s number one car company in terms of sales for the first three months of the year. For the January-March quarter, Toyota managed to sell 2.348 million vehicles versus 2.26 million vehicles sold by GM over the same period. Note that Toyota’s tally includes cars sold under its Lexus and Scion brands, as well as vehicles from Daihatsu and Hino. This is the first time that Toyota has beat GM in global sales over an extended period and is more than likely a sign of things to come. GM is still number one in terms of production but considering the rate at which Toyota’s output is growing, it’s only a matter of time until the Japanese giant takes this title as well. Last year, Toyota’s worldwide output grew by 10% to 9.018 million vehicles, a near second to GM’s output of 9.18 million. To curb its losses and avoid bankruptcy, GM has been forced to cut down its workforce and close several of its plants. In contrast, Toyota simply can’t build enough of its vehicles. To meet surging demand for its popular Camry sedan, the carmaker just last week added a new production line for the car at a Subaru plant in the US. Last year, news of Toyota’s "global master plan" was leaked to media revealing the carmaker’s projections to achieve 15% of the global car market by 2010 and to topple GM in the process. Toyota is also enjoying massive success in the US where in that same year, it moved to the number three position behind GM and Ford. We wonder how long it’ll take, if ever, for Toyota to takeover GM in its home market.
Breaking: Toyota takes top spot from GM

Breaking: Toyota takes top spot from GM

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It’s official. Toyota has overtaken General Motors to become the world’s number one car company in terms of sales for the first three months of the year. For the January-March quarter, Toyota managed to sell 2.348 million vehicles versus 2.26 million vehicles sold by GM over the same period. Note that Toyota’s tally includes cars sold under its Lexus and Scion brands, as well as vehicles from Daihatsu and Hino.

This is the first time that Toyota has beat GM in global sales over an extended period and is more than likely a sign of things to come. GM is still number one in terms of production but considering the rate at which Toyota’s output is growing, it’s only a matter of time until the Japanese giant takes this title as well.

Last year, Toyota’s worldwide output grew by 10% to 9.018 million vehicles, a near second to GM’s output of 9.18 million. To curb its losses and avoid bankruptcy, GM has been forced to cut down its workforce and close several of its plants. In contrast, Toyota simply can’t build enough of its vehicles. To meet surging demand for its popular Camry sedan, the carmaker just last week added a new production line for the car at a Subaru plant in the US.

Last year, news of Toyota’s "global master plan" was leaked to media revealing the carmaker’s projections to achieve 15% of the global car market by 2010 and to topple GM in the process. Toyota is also enjoying massive success in the US where in that same year, it moved to the number three position behind GM and Ford. We wonder how long it’ll take, if ever, for Toyota to takeover GM in its home market.

Comments (3 total)

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  1. Yes we should care!
    Because otherwise is just a matter of time until all of us will drive lame econoboxes...
    Just check, Toyota has currently no decent sporty car, forget about a real sports car. Toyota is run by accountants and it is clearly showing on their cars [but also on their bottom line...]

    This quarter result is by the number of cars sold. To me it is obviously easier to make lots of econoboxes like Yaris than a Corvette. So if we count some 10 Yaris = 1 Corvette... Sorry, that is still offending the Corvette, forget about it...

  2. They are working on the no sports car problem. There is a new supra on the way as well Lexus' new 'F' range and LFA. There's even talk of a new RWD AE86...

    I think GM would kill to be able to sell more econoboxes.. if that's what the market demands then by all means Toyota should have more of these types of vehicles in its range.

    It doesn't matter if you win by an inch or a mile, winning's winning...

  3. They don't need a serious sports car in the lineup. Sports cars are not mainstream and cater to a very small percentage of car buyers. Toyota sells cars because the bumpers don't fall off after eight years like my GM did and I can get a decent resale price for a Japanese car upon trading. Take your local auto-trader, the Toyotas are gone when you call people up, you can't even buy a used one. They are gone in a day, domestic....collecting dust in someone's driveway unsold and $4000 lesser than any Japanese counterpart model.

    I don't understand this 'American' car vs. Japanses I looked at the Ford Fusion and the Toyoda camry, both great cars but the Fusion is made in MEXICO!

    When you want to buy a good American car, built by Americans, for Americans the only choice for a mid-sized family sedan are the Toyoda Camry or the Hyundae Sonata.

    GM has been asleep at the switch for decades, Detroit pumped out so much garbage in the 80s that when people bought new again in the 90s they opted to give the Japanese a try.
    Now that their Camry has 300,000miles on it (origional head gasket) and no problems other than scheduled maint. why not get another one?

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