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Chrysler’s old logo making a comeback

Chrysler’s old logo making a comeback

Siddarth Raja May 17th, 2007 Siddarth Raja By Siddarth Raja Author May 17th, 2007
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December 31st, 1969 Free from its ties with German parent Daimler, Chrysler will be making major strides to show that it is returning to its American roots. Latest reports suggest that the classic Pentastar logo will make a comeback as Chrysler's official logo after a nine year hiatus. The iconic logo was originally dropped following the merger with Daimler-Benz AG back in 1998. The Pentastar is now set to make its return, according to an internal email sent to Chrysler employees from a high ranking exec. The Detroit Free Press reports that the senior staffer attended Monday’s meeting where the sale to Cerberus Capital Management was first announced to Chrysler vice presidents and directors. The logo won’t be identical to the original. It’s expected to get an updated and more modern look. Other details revealed in the email include Cerberus boss Stephen Feinberg’s regret over naming the private equity firm after the mythological three-headed dog guarding the gates of Hades.
Chrysler’s old logo making a comeback

Chrysler’s old logo making a comeback

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Free from its ties with German parent Daimler, Chrysler will be making major strides to show that it is returning to its American roots. Latest reports suggest that the classic Pentastar logo will make a comeback as Chrysler's official logo after a nine year hiatus. The iconic logo was originally dropped following the merger with Daimler-Benz AG back in 1998.

The Pentastar is now set to make its return, according to an internal email sent to Chrysler employees from a high ranking exec. The Detroit Free Press reports that the senior staffer attended Monday’s meeting where the sale to Cerberus Capital Management was first announced to Chrysler vice presidents and directors.

The logo won’t be identical to the original. It’s expected to get an updated and more modern look. Other details revealed in the email include Cerberus boss Stephen Feinberg’s regret over naming the private equity firm after the mythological three-headed dog guarding the gates of Hades.

Tags: Odds and ends

Posted in: Chrysler, News


Comments (3 total)

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  1. By Sladjan #1, Posted: 5/17/2007

    They should regulate specs so that differences now present are less evident between bolids and that talent and driving skills of F1 drivers are deciding factor instead of team budget...and leave the point system alone.

  2. By jontam #2, Posted: 5/17/2007

    hahaha, stephen feinberg is absolutely right. Cerberus Capital sounds like a company run by an evil overlord in he-man or something

  3. By Игорек #3, Posted: 8/1/2008

    Люблю тексты в таком духе! Благодарю :)

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