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Mercedes-Benz dropping the R63 AMG

Mercedes-Benz dropping the R63 AMG

Alex Kaufmann June 25th, 2007 Alex Kaufmann By Alex Kaufmann Author June 25th, 2007
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December 31st, 1969 Mercedes management has finally decided to drop one of the most ill-conceived cars of the decade, the utterly useless R63 AMG. The decision was a no-brainer for the execs, who realized that customers were mainly buying the R-class for its space and comfort, not those after a pseudo sports car/minivan/SUV/whatever. Performance orientated buyers after a roomy vehicle were sticking with the ML63, reports Autoblog.nl. The R-class recently came in for a facelift with a new range of smaller engines joining the refreshed lineup. The range now starts with the R280 petrol and R280 CDI models, but still tops out with a high-performance R500 model packing a 388hp 5.5L V8 engine. The R63 AMG was originally introduced at the 2006 Detroit Auto Show, packing AMG’s hand-built 503hp 6.2L V8 engine. Mercedes was criticized for equipping a people-mover with its awesome AMG powerplant, but the car remained on sale until the R-class model received its facelift earlier this year.
Mercedes-Benz dropping the R63 AMG

Mercedes-Benz dropping the R63 AMG

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Mercedes management has finally decided to drop one of the most ill-conceived cars of the decade, the utterly useless R63 AMG. The decision was a no-brainer for the execs, who realized that customers were mainly buying the R-class for its space and comfort, not those after a pseudo sports car/minivan/SUV/whatever. Performance orientated buyers after a roomy vehicle were sticking with the ML63, reports Autoblog.nl.

The R-class recently came in for a facelift with a new range of smaller engines joining the refreshed lineup. The range now starts with the R280 petrol and R280 CDI models, but still tops out with a high-performance R500 model packing a 388hp 5.5L V8 engine.

The R63 AMG was originally introduced at the 2006 Detroit Auto Show, packing AMG’s hand-built 503hp 6.2L V8 engine. Mercedes was criticized for equipping a people-mover with its awesome AMG powerplant, but the car remained on sale until the R-class model received its facelift earlier this year.

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Comments (2 total)

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  1. By Gunnar Heinrich #1, Posted: 6/25/2007

    Good riddance to bad rubbish.

  2. By HECTOR #2, Posted: 6/25/2007

    I fantasize sometimes that I run one of the big car companies. In my fantasy a team of designers bring me the blueprints for a new car and after a careful 11 second consideration I fire the whole lot of them on the spot.

    That's definitely what would have happened had I been at the top of MB when those rejects from the Chris Bangle School of Automobille Design came up with the R class. And while I was at it I would fire the whole MB interior design team.

    PS - I also fantasize that I have to choose between Eva Green and Anne Hathaway and end up taking them both... But that's neither here nor there...

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