Chrysler gets new logo and CEO

Chrysler gets new logo and CEO


December 31st, 1969 With the historic sale of Chrysler to Cerberus Capital Management concluding last Friday, the born again carmaker will be reverting to its classic Pentastar logo and also gets a new CEO in the process. Stepping in as the new Chief and Chairman is former Home Depot boss Bob Nardelli, who replaces current CEO Tom LaSorda. It was previously reported that LaSorda would remain as Chief, but an insider close to the deal has told Automotive News that he will remain as vice chairman and president instead. As reported back in May, Chrysler has also switched back to its former five-pointed star logo albeit with a slight update. With its ties with former parent company Daimler now severed, Chrysler hopes to make a return to its American roots and the new logo is the first step in that process. The final piece of the puzzle in the whole DaimlerChrysler saga will be the unveiling of the new name for the now separate Daimler. Shareholders will gather in Stuttgart on October 4 to vote in the new name, likely to become simply Daimler AG.
Chrysler gets new logo and CEO

Chrysler gets new logo and CEO

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With the historic sale of Chrysler to Cerberus Capital Management concluding last Friday, the born again carmaker will be reverting to its classic Pentastar logo and also gets a new CEO in the process. Stepping in as the new Chief and Chairman is former Home Depot boss Bob Nardelli, who replaces current CEO Tom LaSorda. It was previously reported that LaSorda would remain as Chief, but an insider close to the deal has told Automotive News that he will remain as vice chairman and president instead.

As reported back in May, Chrysler has also switched back to its former five-pointed star logo albeit with a slight update. With its ties with former parent company Daimler now severed, Chrysler hopes to make a return to its American roots and the new logo is the first step in that process.

The final piece of the puzzle in the whole DaimlerChrysler saga will be the unveiling of the new name for the now separate Daimler. Shareholders will gather in Stuttgart on October 4 to vote in the new name, likely to become simply Daimler AG.

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  1. I hope, I REALLY hope, that the new Chrysler strategy is something more than to make the OLD logo the NEW logo. Or is it that OLD is the new NEW? Look at FoMoCo and the Taurus...

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